- ARPDAUPosted 13 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 13 years ago
- Your quick guide to metricsPosted 14 years ago
-
Describe Your Game Better! Hook More Players! Make More Money!When you release a game you need to describe it -- on the App Store, on Facebook, on your own site. Get the description right and you can expect to see a lot more players. Get it...
- Posted 12 years ago
-
How to Negotiate a Content LicensePart of the beauty of licensing is that a genuine measure can be taken of the popularity and target demographics of a prospective licensed property – something that cannot be done with a title and characters newly...
- Posted 12 years ago
-
Think tracking metrics is hard? Well, it gets harderAll developers calculate, or should calculate, their game metrics to optimize the conversion funnel. When you launch a game in a single market, you can concentrate on analyzing different metric cohorts. For example, age, genre, whales, etc....
- Posted 13 years ago
-
[Gamesbriefers] Will the big next-gen console title be Free-to-Play?This generation’s Call of Duty will be a freemium title. Do you agree? Please show your workings.
- Posted 13 years ago
-
The real reason Microsoft screwed up its used games strategy so badly
Microsoft has messed up its DRM strategy. It did so because it thought that getting big publishers on board was more important than impressing customers, and it was prepared to bet that high-quality content would drive purchases,...
- Posted 13 years ago
-
[Gamesbriefers] How do you decide whether you should put ads in your gamesShould developers focus on honing their IAP strategy or stick ads in the game? How should they decide?
- Posted 13 years ago
-
One reason why the dominant shooter on PlayStation 4 will be F2P
Joystiq reports that free-to-play games won’t require PlayStation Plus for online multiplayer. Sony Worldwide Studios President Shuhei told Joystiq, “As far as free-to-play games are concerned, it’s the publisher’s decision whether they put it inside or outside...
- Posted 13 years ago
Related Articles:
-
Candy Crush Saga–where free does mean free
Candy Crush Saga is one of the most successful...
- Posted 12 years ago
-
[Video] Design Rule 4: Build Complexity in LayersContinuing our series of videos introducing GAMESbrief’s Design Rules...
- Posted 13 years ago
-
[Video] Nicholas explains F2P Design Rule No. 3
The third rule in GAMESbrief’s Design Rules for Free-to-Play...
- Posted 13 years ago
Related Articles:
-
Subway Surfers has more monthly players than League of Legends, and other new statsDeputy Editor Zoya Street has added another round of...
- Posted 11 years ago
-
Is conversion rate usually quoted daily, monthly or lifetime?
I got an email last week asking me the...
- Posted 11 years ago
-
Zynga’s conversion rate
I was digging into definitions of conversion rate, and...
- Posted 11 years ago
Related Articles:
-
Is Microsoft buying Activision market share?
I’m spending some time getting back up to speed...
- Posted 3 years ago
-
Web 3.0: Crypto-currencies, the blockchain, NFTs and pay-to-earnCryptocurrencies, the blockchain, NFTs and pay-to-earn: 4 separate growth...
- Posted 4 years ago
-
Cryptocurrency, NFTs and pay-to-earn: the new world or a gigantic Ponzi scam?
Twice in my career, I have been at the...
- Posted 4 years ago
