As part of GameConnection in Paris, I’m giving a masterclass on "How to Make Money from Social Games”. I’ve given this course a dozen time to indies in London, sponsored by government in Dublin, Liverpool, Newcastle and Glasgow,...

Most media people think in terms of normal distributions. If the price of a game “averages” £15 over its lifetime, total revenue = number of units sold x average price. The entire industry therefore fixates on number...

If you needed evidence that whales exist in online gaming look no further than Bigpoint. The company is on course to deliver €200 million in revenue from virtual goods in 2011 from over 215 million registered users.It's...

Bottom up means you start with your situation and capabilities -- pretty small numbers, I bet -- and work upwards to hopefully a decent number. You might look at all the options you have to drive views...

Traditional media businesses are all about volume. Every customer pays the same amount, so the only variable that matters is how many customers you have. In the online world, every customer is different. They can pay anything...

VCs don't plan to bring in a new CEO when they invest in a business, but over time circumstances may arise that make it the best course of action. In the latest 50 questions post, Nic explains...

The secret to a free-to-play game is not volume. It is not about getting millions of users and relying on only a tiny percentage of that enormous volume to cover your costs. It is about understanding the power-law....