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  • Is conversion rate usually quoted daily, monthly or lifetime?

    I got an email last week asking me the following question: "Some folks insist that “conversion rate” as it’s reported industry wide is #dailypayers/DAUs, while others insist it should be based on monthly payers and MAUs (or...

    • Posted 3 months ago
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  • Zynga’s conversion rate

    I was digging into definitions of conversion rate, and came across this slide from Zynga’s Q2 2014 conference call.     So Zynga’s conversion rate is between 1.6% and 1.9%. But what does that actually mean? I’m...

    • Posted 3 months ago
    • 2
  • Imaginary friends are better than no friends at all #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: if I don’t have any friends in your game, don’t let that stop you...

    • Posted 3 months ago
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  • Naturalmotion sold to Zynga for $527 million, Benchmark’s successful games exits hit $2 billion

    I am so pleased with the news that NaturalMotion has sold to Zynga for $527 million. It’s a great result for the UK games investors when investors, entrepreneurs and game makers can see that you can make...

    • Posted 11 months ago
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  • FlickrCC by Jean-Jacques Boujot
    The end of skinner boxes

    There will always be operant conditioning driven games that will work. Ultimately, if it is going to be sustainable, developers need to look at increasing the game experience in three different areas.

    • Posted 1 year ago
    • 0
  • minimonos
    [Gamesbriefers] Is there a good way to sunset a game?

    What do you think the impact of sunsetting games will be on consumer comfort with spending money on virtual goods. Is there a “good” way of shutting down? Is it an inevitability of online games, particularly in...

    • Posted 2 years ago
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  • [Gamesbriefers] Will 2013 be the year of disillusionment for mobile?

    In 2012, both F2P and mobile gaming did amazingly well, until pretty well everyone would admit that they have their upsides and are here to stay. Legions of ex-console developers have dived into mobile. How much of a...

    • Posted 2 years ago
    • 2