- ARPDAUPosted 2 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 2 years ago
- Your quick guide to metricsPosted 2 years ago
[Gamesbriefers] Are mobile conversion rates really this low?
Question: Last month, Swrve released data suggesting that only 1.5% of players spent any money at all on mobile games, with 10% of those (i.e. 0.15% of the audience) representing about 50% of revenue. Do these metrics match...
- Posted 1 month ago
[Gamesbriefers] Should you outsource PR?
Question: When an indie game is successful, the press attention can be completely overwhelming. Dong Nguyen says that it ruined his simple life. Some indies outsource their PR so that they can focus on development, but others...
- Posted 2 months ago
[Gamesbriefers] What was the biggest gaming event of 2013?
Question: So what happened in 2013? King almost floated but didn’t, possibly over one hit wonder concerns. Oculus Rift raised $75 million to become launch VR headsets. Angry Birds launched it’s first F2P game. Two consoles had...
- Posted 4 months ago
[Gamesbriefers] Is mobile over for the little guy?
Question: Kristian Segerstrale was an early investor in Supercell (hey, Kristian). He recently wrote that “Few mobile / tablet games will be made with combined production and marketing budgets below $1M in the future.” Kristian has form...
- Posted 6 months ago
[Gamesbriefers] Crowdfund fumbling a sign of failure for Ouya?
OUYA announced it would match-fund Kickstarted games that committed to OUYA exclusivity. Then some people thought some games gamed the system by getting friends and family to complete their funding, in order to trigger the OUYA funding....
- Posted 7 months ago
[Gamesbriefers] Biggest marketing mistakes
What is the most common marketing mistake you see in the industry? A lot of people struggle to get their games noticed in this crowded market, but they can still be a bit squeamish about actually engaging with...
- Posted 8 months ago
[Gamesbriefers] Are sexist ad campaigns an inevitable result of A/B testing?
Quick note: the image to the right is a genderswapped parody produced by staff at free-to-play game studio Meteor. The story behind it is amazing. You should go read it at the Hawkeye Initiative. Question: I wrote...
- Posted 8 months ago