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  • Why do people care about your game?

    Some thoughts on the intersection between design and marketing from Zoya Street. For more, see the previous post in this series, What Kind of a Relationship is This? Marketing and game design are not entirely separate from...

    • Posted 10 years ago
    • 1
  • Three basic principles of fun

    I saw this tweet from Nicole Lazarro: To have fun players must first know: how to play, how to do better, and how to win. Surprising how many Apps forget this. — Nicole Lazzaro (@NicoleLazzaro) June 25,...

    • Posted 10 years ago
    • 3
  • Free-to-play design, Rule 1: Make it fun

    The first rule of free-to-play is make the game fun. It shouldn’t need to be stated, but it does.

    • Posted 12 years ago
    • 7
  • How do you make people take more exercise? By turning stairs into a piano

    I love this video on many levels. As someone who works with games, I completely believe that you can use fun to create desired outcomes (like more exercise, more learning or just more happiness). But I also...

    • Posted 15 years ago
    • 0