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  • [Gamesbriefers] Do people understand the free-to-play model?

    Is the free-to-play model well understood now, or are the big changes yet to come? Anthony Pecorella¬†Director of production for virtual goods games at Kongregate I’m now on my third draft of this response, having convinced myself...

    • Posted 4 years ago
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  • Avoid the leaky bucket #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: fix your game’s retention before you spend on acquisition. For a full explanation, see...

    • Posted 4 years ago
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  • Has GTA stumbled upon the perfect mix of pay-upfront and F2P mechanics?

    Grand Theft Auto V is a success. A metacritic of 98, the second highest of all time. S1 billion in sales in the first three days. Twenty-nine million copies sold in to retail within the first six...

    • Posted 5 years ago
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  • Nintendo is going to be the first major platform to embrace F2P. Here’s why.

    Nintendo has decided to adopt the agency model for its self-publishing e-store. Microsoft has confirmed that it will be using the wholesale model, and I believe that Sony is doing the same. If that is the case,...

    • Posted 5 years ago
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  • Five reasons why you shouldn’t use Ads in your free game

    I am not a believer in the ad-supported business model. Too many people (mainly those working in traditional media) believe that free=ad-supported. This is flawed, and wrong, and dangerous for your business. Here are my five reasons why...

    • Posted 6 years ago
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  • Business models driving game design? Twas ever thus

    The strange thing with everyone complaining about business models affecting game design is that this has always been true. That perfect game that alway makes you want "just one more go"? A relic of the bygone era...

    • Posted 7 years ago
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  • Why free-to-play is not the answer to everything

    This is a guest post from Paul Taylor of Mode 7, an indie development studio based in Oxford. Their current project is Frozen Synapse, a critically acclaimed multiplayer and single player squad-based tactical game for PC and...

    • Posted 7 years ago
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