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How To Get Started In A/B Testing: 6 Tips For Success
Anyone who has experienced design by committee or simply HiPPO (highest paid person’s opinion), should by now be aware that there’s a better way to make those decisions. That method is using the real data supplied by...
- Posted 85 days ago
Managing a Free-to-Play Product: a Publisher’s Perspective
Nicholas asked me to write an article on the perspective of managing Free to Play titles as a publisher, rather than a developer, so here are some of the things I have learned from my time overseeing...
- Posted 171 days ago
In-game messaging and the science of listening
The art of successful monetisation lies in the Science of Listening. Listening to your players and using that data to create the right messaging strategy is a true science that many publishers and developers are yet to...
- Posted 179 days ago
Of Mice and Metrics
Perhaps the most important question to ask before performing a data analysis of your game is “What do I want to know?” In this guest post, Joost van Dreunen of Super Data Research tells you what you...
- Posted 766 days ago
Rule #1 of game design: Don’t listen to your customers
A video has been going round YouTube called “A message to Infinity Ward”. It’s six minutes long from a gamer who says he is an experienced, comitted player who has “played for 17 days”. He points out...
- Posted 1139 days ago
Scoreloop secures €2 million funding to develop its iPhone social and analytics tools
Scoreloop, which bills itself as the “technology leader in mobile social gaming” has secured €2.0m ($2.8m, £1.7m) in further investment. I spoke to CEO Marc Gumpinger about how Scoreloop aims to help iPhone developers grow their business....
- Posted 1376 days ago
Is Scoreloop shooting to be the Google Analytics of the iPhone?
I’ve been thinking about smartphone gaming is going to develop, and from a business perspective, I think it’s going to become like the web. And that means analytics will be critical. Any modern web company spends vast...
- Posted 1401 days ago