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  • kristian_segerstrale
    An analytical framework for brand advertising in mobile games

    This is a guest post by Kristian Segerstrale of Initial Capital, originally published on their blog. Initial Capital work with many game companies, ranging from stealth mode yet-to-launch companies to global stars like Supercell. A common theme...

    • Posted 10 months ago
    • 4
  • Social proof, sex and intrigue–a depressingly effective advertising combination

    I just saw this ad in the Sponsored Link section of my Facebook feed, sandwiched between Farmville 2 and the Doctor Who Figure collection It is for Stormfall: Age of War, a Facebook game by Plarium, an...

    • Posted 1 year ago
    • 9
  • Spread-title-square
    Latest data added to our free-to-play benchmarks

    Games are among the easiest mobile apps to monetise, but other apps are finding it easier and easier to generate revenue. Users are increasingly comfortable spending money on mobile devices, and their engagement is high enough that...

    • Posted 1 year ago
    • 1
  • FlickrCC Ricardo Liberato
    Keys to Successful Mobile Game Advertising

    Being bombarded by banners and detoured to sign up for a Netflix account simply isn’t good for anyone’s in-game experience. But seriously, ads don’t have to be so nauseating. Here are five tips to give your players...

    • Posted 2 years ago
    • 0
  • Mobile apps data challenge

    How well do you know your industry? Care to test your knowledge of users, platforms and market leaders? To help you get your facts and figures right, Taptica have shared this data challenge with us. See if...

    • Posted 2 years ago
    • 0
  • Five essentials when launching your first Android game

    For this week’s guest post, Deputy Editor Zoya asked Leslie Moniz from mobile advertising company Jumptap what give pieces of advice she would give to a mobile developer releasing their first game for Android. 1: Get lots of...

    • Posted 2 years ago
    • 1
  • Which ad service should I use?

    Yesterday, a commenter on the popular How to make $3,000 per day from advertising in your free-to-play game called Gauravjalui made the following comment: For my next game I don’t want to use iAds and adMob also...

    • Posted 2 years ago
    • 8