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Latest Articles


Why free-to-play benchmarks don’t matter

I get a lot of questions asking me what the “standard” for a particular metric is in free-to-play games, whether that be conversion rate, ARPDAU, retention or something else. My broad answer is “It doesn’t matter,” and it is very important to remember that. The old world In the old world of AAA games, forecasting,...

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Gameforge revealed some stats – they are useful

I wasn’t at the Games Analytics and Business Intelligence in London today, but analyst Nick Parker was. He tweeted some useful metrics from a talk from Alexander Samak of Gameforge. #GABI14 Gameforge – early revenues in a game (first 1 or 2 months) are best way to forecast lifetime revenues-remember Gameforge is PC site —...

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Beyond the microtransaction: how players spend

Games publishers increasingly find that offering higher priced options results in an overall increase in revenue without cannibalizing on overall sales. In this guest post, Massimiliano Silenzi of Onebip asks, have Mobile Payments moved beyond microtransactions? And what are the other trends registered in gamers’ buying behaviour?   Earlier this year we conducted a thorough...

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Why Microsoft bought Minecraft

Earlier today, Nicholas published an article explaining why he didn’t expect Microsoft to buy Minecraft developer Mojang. As you probably know by now, he was wrong; Microsoft is actually buying the Swedish company for $2.5 billion. Nicholas reasoned that new CEO Satya Nadella, having announced that he will focus the company on “productivity and platform”...

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Last chance to book September’s GAMESbrief Surgeries

Every month, we offer a limited number of GAMESbrief Surgeries: one-on-one consultancy sessions with Nicholas Lovell, one of the games industry’s most in-demand experts, in which he’ll help you with any issues you’re having with your game, your company or your business model. This month’s Surgeries will run on September 24th, and we’ve got a...

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Why I think Microsoft won’t buy Minecraft

The press is full of news that Microsoft is about to drop between $2 billion and $2.5 billion on Mojang, the company behind Minecraft that is majority-owned by Marcus Persson, also known as Notch. I think it is 50:50 whether this deal will happen and, on balance, I think that it will not. Why buying...

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Why do people care about your game?

Some thoughts on the intersection between design and marketing from Zoya Street. For more, see the previous post in this series, What Kind of a Relationship is This? Marketing and game design are not entirely separate from each other. They never were, but they’re even more entwined when your game is free and you’re selling...

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PvP could increase game revenue by 510%

This post originally took a different form as a longer guest post. However, after publishing we learned that the content was largely taken from a presentation by Kongregate. We’ve changed the post to reflect the source of the information more clearly, by embedding the original presentation that the data was taken from, and slimming down...

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Don’t nag me #f2ptoolbox

The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: don’t push me to spend money in your game before I’m ready. For a full explanation, see the complete book: available now in digital and physical formats. Learn more on the F2P...

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How to make up to 30,000 USD from a HTML5 game

This is a guest post from Alexander Krug of Softgames Consdiering the massive amount of available apps, and the minimal impact achieved by most new releases, it’s clear that the AppStores are today a saturated market. Climbing to the US top charts of “free games” requires over 50,000 daily downloads. Not surprisingly, more than 99 % of...

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