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“Advertising is a tax on the poor”

This amazing talk from NYU Stern professor Scott Galloway covers how Amazon, Facebook, Apple and Google are dominating the world. It particularly focuses on the consequences for the users, and is full of amazing soundbites as well as predictions on how each of the 4 companies could become the first $1 trillion company in history....

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How to manage a soft launch for a free-to-play game

You are putting too many features in your soft launch. Don’t worry, everyone else is too. But by doing so you are wasting time, spending money you don’t need to and jeopardising the long-term future of your game. Here’s why. What is the point of a soft launch? A soft launch exists to answer one...

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Upcoming Masterclasses in London and San Francisco

If you want to get yourself or your team totally up to speed on F2P game design, and ready to face the challenges of 2016, a day spent at a GAMESbrief Masterclass is the best investment you can make. Masterclasses are in-depth, intensive courses with small class sizes and lots of practical, hands-on workshops where...

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Is F2P the natural fit for Virtual Reality?

This is a post by GAMESbrief’s Rob Fahey, co-author (with Nicholas Lovell) of The F2P Toolbox and Design Rules For Free-To-Play Games. You can also read more of his work every week on GamesIndustry.biz. 2016 is going to be the Year of VR. It might not be the year VR succeeds, necessarily, but it will...

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Sponsor: AppsFlyer’s Gaming Performance Index

This week’s GAMESbrief site sponsor – the first of 2016 – is AppsFlyer, whose mobile attribution and marketing analytics tools are designed to help you understand in-depth how your marketing is working and how to optimise your budgets. Spending money to acquire users is a fact of life for mobile game creators; AppsFlyer can help...

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Last chance: London Masterclass tickets are nearly gone!

GAMESbrief will hold its last Masterclass of 2015 in London this Friday – we’ve got a small number of tickets still available for the event, so if you or your studio want to get a head start on F2P game design and business models ahead of the new year, this is your last chance! GAMESbrief...

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Mind Candy signals that the kids market for games is too tough, even for them

Mind Candy has just stated that they are pulling out of the kids space, because it’s too tough. Speaking to GamesIndustry.biz, founder and ex-CEO* Michael Acton Smith said “The competition is immense. Kids just don’t want to play those games specifically designed just for them… we’re not going to build products which are just aimed...

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London Masterclass – Get a headstart on your 2016 ambitions!

Planning a change for your business or your career in 2016? Want to move on to greater success, make better games, and make more money? Get an early start on the New Year by booking a place at the very last GAMESbrief Business Masterclass of 2015 – which will be held in London on November...

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Why Sony’s technological focus blinded it to a shift in what its customers want.

I’m reading Tilt: Shifting Your Strategy from Products to Customers by Niraj Dawar about how competitive advantage is moving from upstream (control of manufacturing, R&D, products) to downstream (customer relationships, after sales care, direct contact with your customers). It’s a fascinating book that argues that most businesses are focused on a business outlook that assumes...

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Taking your F2P game and making it paid–the story of Jagged Alliance Online

This is a guest post from Jan Wagner, Managing Director of Cliffhanger Productions. He recently took his F2P game, Jagged Alliance Online, back to being a paid game on Steam and I asked him why. This was the answer. Recently the free to play scene has realized that the endless rapid growth they are used...

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