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Sign up now for the Brighton Masterclass this July!

After the success of recent GAMESbrief F2P Design Masterclasses in London and San Francisco, we’re happy to announce that we’ll be returning to Brighton, UK, to host a Masterclass ahead of the Develop conference this July. These full-day, intensive classes are a great opportunity to get yourself or your team members completely up to speed...

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What timezone should you calculate your DAUs in?

A reader just asked this question on one of GAMESbrief’s stats pages:   “Any advice on the optimal timezone to use when calculating DAU? Is UTC standard? If you have a 60/40 breakdown of customers between US and Europe – are you better off calculating DAU for PST?”   I don’t have an immediate answer,...

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What I read in April–Nicholas Lovell

Hello,   I’m trying a new idea of listing the articles and books that I found interesting in April. If you think this is a good initiative, perhaps you can let me know in the comments or by replying to the email, so I know if it is worth keeping it up.   Articles 7...

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Clash Royale and Clash of Clans make $250 million in a month

SuperData Research reports than in its first full month of global release, Clash Royale made $133 million. Together with Clash of Clans, Supercell raked in $250 million, while occupying the top 2 slots in the Top Grossing charts on the AppStore worldwide.   That is some seriously impressive work from the team at Supercell, which...

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Is your player on-ramp better than Facebook’s?

Getting players back into your game regularly is the most important  thing you need to do as a free-to-play game designer. Success comes from getting people to choose to launch your game over all the other choices they have out there. And that doesn’t mean other games: if your game is on mobile or tablet,...

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EA is earning $650 million a year from a F2P style add-on to FIFA and other sports franchises

Electronic Arts is managing to have its F2P cake and eating it. Its sports franchises such as FIFA, Madden and NFL are some of its most popular and successful titles. But it has successfully added a variable pricing model to these game which are now representing around half of their total digital revenue. The benefits...

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London Masterclass sold out; San Francisco spaces available!

GAMESbrief’s F2P Game Design Masterclass in London on February 26th is now completely sold out – but don’t worry, there’s another chance to attend just a couple of weeks later, on March 13th in San Francisco, the day before the Game Developers Conference gets underway. If you’re going to be in San Francisco for GDC,...

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“Advertising is a tax on the poor”

This amazing talk from NYU Stern professor Scott Galloway covers how Amazon, Facebook, Apple and Google are dominating the world. It particularly focuses on the consequences for the users, and is full of amazing soundbites as well as predictions on how each of the 4 companies could become the first $1 trillion company in history....

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How to manage a soft launch for a free-to-play game

You are putting too many features in your soft launch. Don’t worry, everyone else is too. But by doing so you are wasting time, spending money you don’t need to and jeopardising the long-term future of your game. Here’s why. What is the point of a soft launch? A soft launch exists to answer one...

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Upcoming Masterclasses in London and San Francisco

If you want to get yourself or your team totally up to speed on F2P game design, and ready to face the challenges of 2016, a day spent at a GAMESbrief Masterclass is the best investment you can make. Masterclasses are in-depth, intensive courses with small class sizes and lots of practical, hands-on workshops where...

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