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Taking your F2P game and making it paid–the story of Jagged Alliance Online

This is a guest post from Jan Wagner, Managing Director of Cliffhanger Productions. He recently took his F2P game, Jagged Alliance Online, back to being a paid game on Steam and I asked him why. This was the answer. Recently the free to play scene has realized that the endless rapid growth they are used...

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Why Apple’s ad blocking will be good for games

At this very moment, the top paid app on the US App Store is an ad blocker. Ad blockers threaten the business models of many traditional media businesses as they transition to the web and mobile. The “implicit contract” is that users get free content in return for their experience being interrupted by ads, their...

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How Fallout Shelter made me sexist.

I love Fallout Shelter. I don’t think it will be keep me for ever. I’ve got 200 Dwellers, I’ve gone nearly as deep underground as you can, and I’ve almost run out of things to do. It has also made me into a misogynistic manager who systematically discriminates against women. All because of one simple...

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Next week: Business Masterclass in Brighton

GAMESbrief’s hugely successful Business Masterclass event returns to Brighton next Monday, July 13th. With small class sizes, in-depth presentations from the industry’s top consultant and practical hands-on sessions where you work with your industry peers to apply your new knowledge to real games, these Masterclasses have been a springboard to F2P success for some of...

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Brighton Masterclass 2015: Supercharge your F2P Design

Following a sold-out event in San Francisco in March, the second of GAMESbrief’s annual public Business Masterclasses will be held in Brighton, UK, this July 13th – just ahead of the Develop Conference, which starts the following day. Tickets are available now. GAMESbrief Business Masterclasses are intensive one-day sessions which combine in-depth talks from Nicholas...

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Can you help me get my TED talk to 10,000 views?

In November 2014, I gave a talk at TEDx Brum. It was a fifteen minute condensed version of everything I believe about how the Internet has changed business and art forever. About how the threat is not piracy, but competition. About how the future is focused on earning the right to speak to people again,...

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Is Nintendo working on the defining videogame controller of the smart device age?

Nintendo’s partnership with DeNA makes no sense. The thing we all know about Nintendo is that it doesn’t follow the herd. It makes surprising announcements that make the industry shake its collective head and mutter, “that will never work.” Analysts of the video game industry have a secret motto we all whisper to each other...

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Free-to-play marketing costs rise and profitability falls at King and Supercell

Supercell has recently reported revenues of €1.55 billion for 2014, from Hay Day, Clash of Clans and Boom Beach. It made profits (EBITDA: Earnings before interest, tax, depreciation and amortisation) of €515 million. That compares with revenues of €519 million and profits of €242 million. This is both fantastic, and also worrying. Revenues grew almost...

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Does Nintendo’s U-turn mean the bubble is primed to pop?

Are you old enough to remember the dotcom boom? Between 1997 and 2000, the NASDAQ, a tech-focused equity market in the US, soared, reaching its peak on March 10, 2000. Now do you remember the tragic story of Tony Dye, also known as “Dr Doom”? Tony Dye was an investor at Philips & Drew. His...

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Why Nintendo-DeNA changes everything/nothing, and three pitfalls they’ll need to avoid.

Today, Nintendo accepted that the world has changed. In a surprise announcement, Nintendo revealed it had negotiated a substantial partnership with DeNA to bring Nintendo IP to smart devices. The companies took equity stakes in each other: Nintendo owns 10% of DeNA and DeNA owns 1.4% of Nintendo. CEO Satoru Iwata made it clear that...

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