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Announcement: Zoya is leaving Gamesbrief

I’ve been working at Gamesbrief for four years. Nicholas first hired me in 2011 to help as an assistant, but over the next year, we developed a new set of goals for the site – we hired more people, and created a team that would turn the site from Nicholas’s personal blog into an evergreen...

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Free advice for indies at GDC; Masterclass sold out

At GDC in San Francisco next week, we’ve opened up an afternoon in Nicholas Lovell’s calendar to help out indie developers – absolutely free. For the afternoon of Wednesday, March 4th, you can book a slot in our “walk-up consultancy” schedule, and get advice or insight from Nicholas on any challenge you’re facing with your...

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San Francisco Masterclass: Early Bird discount ends soon!

The GAMESbrief Business Masterclass returns to San Francisco on Sunday, March 1st – the weekend before GDC 2015. This full-day class is one of the most popular and highly-recommended courses in the industry; dozens of the most successful companies in games have held GAMESbrief Masterclasses in-house for their staff, and this is your chance to...

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Clash of Clans invades the Super Bowl

If we had any doubts that advertising for customers for mobile games is expensive, Supercell just dispelled them. Supercell’s Super Bowl ad features Liam Neeson. It’s in one of the most expensive advertising spots in the world. It lasts a full minute. Now the real question is whether this type of advertising is profitable. We...

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Chartboost to host Gamesbrief Business Masterclass

More news about the Gamesbrief Business Masterclass on 1st March in San Francisco – we’re delighted to announce that Chartboost will now be hosting the event in their fabulous new headquarters near Union Square. We’re thrilled to be holding the masterclass in great surroundings and to be working with a company that has done so...

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Get expert free-to-play insights in San Francisco on March 1st with this discount code

If you’re travelling to San Francisco this March, you might have started thinking about how to get the most out of your trip. We’re happy to announce that Nicholas Lovell is continuing for a third year to teach his acclaimed day-long course sharing his insights as a consultant on free-to-play games. The next Gamesbrief Business...

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MOBAs, TV advertising and ethical free-to-play

Mobile battle arena card game, Heroes Charge, just launched superfan feature “Legendaries”, giving their elite players a unique set of rewards for their time and money spent in-game. They have also launched a mutimillion-dollar TV ad campaign recently – they say, in a bid to overcome the mobile games’ industry’s soaring UA costs, following a challenging Autumn launch....

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26% of people who contact customer service are paying users – Matt Fairchild, TinyCo

This year at GDC Next Matt Fairchild from TinyCo shared some data about community management and user behaviour. The talk includes some important takeaways about how nurture a community on a budget – and why community is so important for a game’s success. One key figure stands out: although 5% of all players are expected...

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Looking at In-Game Currencies

This is a guest post from GameSparks, crossposted from their blog   The dominant approach to making and monetizing free-to-play games is constantly in flux. The market continues to grow and new contenders are always attempting to shake up the formula. Today we’re going to be looking at currencies in free-to-play games, how they define...

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Who is undervaluing social play?

New data released by Everyplay suggests that the most lucrative users in mobile gaming are generally male over female, and 35–44 year olds over other age groups. You also see higher spending among players of competitive games over other genres (see more at gi.biz). This is nothing particularly new, and similar data has come out...

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