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Latest Articles


Our next F2P Masterclass – London, September 15th

GAMESbrief is pleased to announce that our next Business Masterclass will be held in London, UK, on September 15th 2016. The GAMESbrief Business Masterclass is the most trusted F2P business training in the industry. We’ve held classes in-house for dozens of the world’s top developers and publishers, training hundreds of their staff to face the...

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How one developer sold a “no cheating” pledge for $35

Gamasutra alerted me to this marvellous piece of DLC: a $35 “no-hint pledge” certificate. Yes, that’s right. One game developer, Zarfhome Software, is selling its game, Hadean Lands, for $12 and alongside it, it is selling a pdf that you can print out and sign, stating that you will complete the game with no hints,...

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What I read in May–Nicholas Lovell

These were the articles and books that grabbed my interest over the last month. I would welcome feedback on the list, and how to make it more useful to you.   Internet and business A Pyramid of Pivots, the five layers of possible pivot (customer, problem, solution, technology, growth) and how pivoting at different levels...

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Introducing GAMESbrief’s 100% money-back guarantee

Since we started running F2P Game Design Masterclasses several years ago, GAMESbrief has become the world’s most trusted training resource for companies seeking success in F2P. Over many dozens of classes and many hundreds of attendees, we’ve helped many of the industry’s top companies to get up to speed on the F2P business; that’s why...

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Sign up now for the Brighton Masterclass this July!

UPDATE: Thank you for your interest in the Brighton Masterclass! Registration for this class is now closed. Our next class will be held in London during Summer 2016; please keep an eye on the website or sign up to our mailing list for details. After the success of recent GAMESbrief F2P Design Masterclasses in London...

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What timezone should you calculate your DAUs in?

A reader just asked this question on one of GAMESbrief’s stats pages:   “Any advice on the optimal timezone to use when calculating DAU? Is UTC standard? If you have a 60/40 breakdown of customers between US and Europe – are you better off calculating DAU for PST?”   I don’t have an immediate answer,...

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What I read in April–Nicholas Lovell

Hello,   I’m trying a new idea of listing the articles and books that I found interesting in April. If you think this is a good initiative, perhaps you can let me know in the comments or by replying to the email, so I know if it is worth keeping it up.   Articles 7...

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Clash Royale and Clash of Clans make $250 million in a month

SuperData Research reports than in its first full month of global release, Clash Royale made $133 million. Together with Clash of Clans, Supercell raked in $250 million, while occupying the top 2 slots in the Top Grossing charts on the AppStore worldwide.   That is some seriously impressive work from the team at Supercell, which...

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Is your player on-ramp better than Facebook’s?

Getting players back into your game regularly is the most important  thing you need to do as a free-to-play game designer. Success comes from getting people to choose to launch your game over all the other choices they have out there. And that doesn’t mean other games: if your game is on mobile or tablet,...

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EA is earning $650 million a year from a F2P style add-on to FIFA and other sports franchises

Electronic Arts is managing to have its F2P cake and eating it. Its sports franchises such as FIFA, Madden and NFL are some of its most popular and successful titles. But it has successfully added a variable pricing model to these game which are now representing around half of their total digital revenue. The benefits...

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