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Meet a Hearthstone whale, sorry, superfan.

This is a fascinating interview from PCGamer with a Hearthstone superfan called Nick who spent $3,400 on Hearthstone cards in a single evening. It’s an enlightening canter through the motivations and mindset of someone who classifies themselves as a really big fan. The full post is worth reading. Here is a flavour: Would you recommend...

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My predictions in 2010 turn out to be quite true in 2017

Back in 2010, I wrote a blog post setting out how I expected the industry to develop over the next decade. In the end, the games industry will polarise into these three segments (can you polarise into three?): Blockbuster games Persistent social games Independent games I no longer believe that the era of the blockbuster...

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Never accept “we’ll do the PR for your game with a value of $50,000” in your publishing contract.

Over at MobileDevMemo, Eric Seufert has written an extremely useful post on working with a publisher for your free-to-play game. In particular, he highlights that a publisher should be able to commit serious cash AND serious expertise to driving user acquisition for your game. If all they are doing is appointing an external agency to...

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Is your problem in marketing, or in design?

I’ve been dealing with a number of clients recently who have challenges scaling their game. The game is good, the clients say, but we just need more scale. That is true, to a point. There is a virtuous circle that comes in successful games from scale: getting more users = more players to show up...

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They say no-one ever gets sued for breaching an NDA – $200 million says otherwise

There is an old saying that a non-disclosure agreement is not worth the paper it’s written on: secrets are hard to protect, and despite the best efforts of lawyers to get you to sign away all your rights whenever you sign the guest register at a company, NDAs are often regarded as a formality. Not...

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GAMESbrief reading list – October 2016

Games VR: There will be blood:  Rob Fahey’s take on VR. Rob points out that even if VR hardware is a huge hit, there is a lot of money flying around, and it’s hard to see all the investors making their money back. The key for us all is to remember that if this bubble...

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The move East continues–DeNA shuttering ngmoco

It was part of the early wave of iPhone game developers, and one of the first to be snapped up by a Far Eastern partner. But now ngmoco is no more, as parent DeNA shuts its San Francisco office, taking a $29 million charge, and focusing on Japan and China (recently shown by AppAnnie to...

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Valuation multiples for F2P games–the Innogames valuation

It’s not often that you get details about the acquisition of private companies, but the recent acquisition of a stake in Innogames by Sweden’s MTG is a rare counter-example. In an extremely detailed official announcement, Innogames stated that the transaction gave innogames an Enterprise Value (i.e. the value of the equity plus any debt, minus...

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Bigpoint gets bought, but for half a billion dollars less than its most recent investment valuation, a fall of over 80% in 5 years

In April 2016, lots of sites reported that Germany’s Bigpoint, one of the pioneers of browser and F2P gaming, was bought by Chinese firm Youzu Interactive, for Eur80m ($89.7m). They bought into the PR spin that this is a sign of the globalisation of the $100 billion game industry and most parrot the line that...

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