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The F2P Toolbox

Spiralbound Full-Colour Book

“WOW! Never before have I seen such an incredible amount of F2P game design wisdom in such a small space! This is, by far, the best F2P design book I’ve ever read, and the best game design book I’ve seen this year. Whether you are new or old to F2P, you can’t afford to miss this amazing book!”

- Jesse Schell, CEO, Schell Games, Distinguished Professor of Entertainment Technology, Carnegie Mellon University.


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54 of the most important and high-impact ideas in modern game design, presented in easy to understand summary cards and explained in full detail on the facing page. The spiral-bound format is great for brainstorming sessions with your team or quick consultations at your desk. It’s a practical format for a practical book full of lessons that you can apply to your game right away.

£75

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DRM-free PDF

Great for reading on tablets, this full-colour PDF gives you all the same content as the print book, but with clickable cross-references for ease of use. Contact us to find out about our special bulk licenses for classrooms and studios.

£40

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Signed Hardback

Limited edition!
With just 100 copies available, these deluxe hardbacks signed by Nicholas Lovell will sell out fast. Don’t miss out on this special edition of the Toolbox.

£160

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Poster Set

Keep your objectives clear, with every card from the Toolbox as a framed A4 poster. Each poster communicates a core idea or objective for a successful F2P game. Perfect for a medium- to large-sized studio that’s putting F2P at the heart of its business.

£3000

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Toolbox-surgeryToolbox Surgery

Get an hour-long personal surgery with one of the authors of The F2P Toolbox, leading industry consultant Nicholas Lovell. He’ll help to diagnose any issues with your game or business model, and you’ll also get a limited-edition signed hardback copy of the book.

£400

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