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Bored with England in the World Cup? Come and watch me speak at the Virtual Goods Forum

By on June 18, 2010

In an epic fail of scheduling, I will be speaking at the Virtual Goods Forum on Wednesday 23rd June on Feeding the funnel: finding the levers to turn users into profits.

Casual games are a funnel. You pour users in at the top (by brand marketing, word-of-mouth, viral game play or online advertising) and profits pour out the bottom. But only if you know how to get your users to sign up, enjoy your game and spend lots of money. Nicholas Lovell offers a practical guide to finding the levers that will supercharge your business. Debunking the jargon of cost per acquisition and lifetime value, of conversion rates and viral coefficients, he shows how every developer can and should track their key metrics, tweak their game and predict the profits that will follow.

Why was it an epic failure of scheduling? Because I will be speaking at 4pm and England’s match with Slovenia kicks off at 3pm.

I’m no football fan, so it doesn’t bother me. But if you are a) a World Cup refugee or b) interested in learning how to make more money from your games, come along.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: