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Change4Life claims reading kills

By on March 10, 2009

The Twitterverse’s satirical take on the Change4Life campaign

Of course Change4Life doesn’t say reading kills – this is a satirical picture from the Twitterverse. The government and charities behind the Change4Life campaigns know that an anti-reading advertisement would not have resonated with its target audience and would have been deplored by the mainstream press.

And that’s what is so wrong with this whole campaign: scapegoating an entire industry because it is easy to do so does mean it is right to do so, or that it will be effective. How Diabetes UK can say that they are “surprised” at the reaction from gamers and the games industry astounds me.

Thanks to photographer Nick Brickett for the photo.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: