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  • Why you shouldn’t be surprised that only 2.2 per cent of F2P players spend money

    I was recently interviewed by Eurogamer about Swrve’s revelation that only 2.2 per cent of F2P gamers spend any money. I had thought it was going to be a piece with lots of contributors, but I guess...

    • Posted 4 months ago
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    Rational whales

    Posted by Deputy Editor Zoya Street Earlier this week, reported on a study done at Ubisoft into the behaviour of their whales. I think that the results won’t surprise anyone who has a good relationship with...

    • Posted 5 months ago
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    “We treat all our players like whales”: Community management at 5th Planet games

    “Zoe is a god to people.” I was interviewing Robert Winkler, CEO of 5th Planet Games. We’d been talking about his company’s platform policy (hit everything all the time) and their growth from ramen-profitable start-up to leading developer...

    • Posted 1 year ago
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  • [Gamesbriefers] How do you define whales?

    I’m toying with the idea of defining whales as “those players who represent 50% of your revenue”, meaning that you can quickly get a sense of how whale-dependent your business is. Is this a good idea and/or benchmark,...

    • Posted 2 years ago
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  • How to define a whale?

    I am toying with the idea of defining the cut-off for whales. Help me finalize the definition.

    • Posted 2 years ago
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    [Gamesbriefers] Is it dangerous to focus on whales?

    Teut Weidemann has criticised the way that we present the data, saying: "This suggests whales is everything. But you simply don't tell that 50% of the revenue is done by the rest of the users, no you even...

    • Posted 2 years ago
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  • Freemium revenues have increased 4x on iOS in 12 months

    60% of social games monetisation comes from virtual goods. Ustwo's Whale Trail has achieved an eightfold increase in number of downloads per month since switching from paid to free. 85% of players do not return after the...

    • Posted 2 years ago
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