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    Subway Surfers has more monthly players than League of Legends, and other new stats

    Deputy Editor Zoya Street has added another round of updates to the spreadsheet stats pages, including some data on player numbers that might surprise you. You’ll find links below to the pages where we gather benchmark data...

    • Posted 2 months ago
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  • Gameforge revealed some stats – they are useful

    I wasn’t at the Games Analytics and Business Intelligence in London today, but analyst Nick Parker was. He tweeted some useful metrics from a talk from Alexander Samak of Gameforge. #GABI14 Gameforge – early revenues in a...

    • Posted 3 months ago
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  • Why you shouldn’t be surprised that only 2.2 per cent of F2P players spend money

    I was recently interviewed by Eurogamer about Swrve’s revelation that only 2.2 per cent of F2P gamers spend any money. I had thought it was going to be a piece with lots of contributors, but I guess...

    • Posted 8 months ago
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    Rational whales

    Posted by Deputy Editor Zoya Street Earlier this week, GI.biz reported on a study done at Ubisoft into the behaviour of their whales. I think that the results won’t surprise anyone who has a good relationship with...

    • Posted 8 months ago
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  • dawn
    “We treat all our players like whales”: Community management at 5th Planet games

    “Zoe is a god to people.” I was interviewing Robert Winkler, CEO of 5th Planet Games. We’d been talking about his company’s platform policy (hit everything all the time) and their growth from ramen-profitable start-up to leading developer...

    • Posted 1 year ago
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  • [Gamesbriefers] How do you define whales?

    I’m toying with the idea of defining whales as “those players who represent 50% of your revenue”, meaning that you can quickly get a sense of how whale-dependent your business is. Is this a good idea and/or benchmark,...

    • Posted 2 years ago
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  • How to define a whale?

    I am toying with the idea of defining the cut-off for whales. Help me finalize the definition.

    • Posted 2 years ago
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