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Freemium revenues have increased 4x on iOS in 12 months
60% of social games monetisation comes from virtual goods. Ustwo's Whale Trail has achieved an eightfold increase in number of downloads per month since switching from paid to free. 85% of players do not return after the...
- Posted 227 days ago
Why “1m downloads” is a useless goal
Earlier this month, UsTwo announced that their game Whale Trail had achieved 1m downloads. I don’t blame them for releasing the figure: the press loved it, it means I’m writing this post and it does mean that...
- Posted 232 days ago
Why Mills is wrong that you shouldn’t launch a minimum viable product
In a recent interview with the excellent Hookshot, Inc, UsTwo CEO Mills said: “Don’t release a minimum viable product. In two months we will be releasing what we should have released on October 20 2011. At that...
- Posted 470 days ago
How many units has Whale Trail sold, and in which Countries?
UsTwo are continuing their habit of being extremely open with the sales data from their game Whale Trail. In a tweet yesterday, Chief Wonka Mills (as the head of the UsTwo styles himself), shared this chart of...
- Posted 547 days ago
Whale Trail’s Long tail
It’s hard to get sales data for games, sometimes, but Mills from USTwo tweeted this picture today of the downloads of their iOS game Whale Trail which is priced at £0.69.
- Posted 594 days ago