- ARPDAUPosted 254 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 296 days ago
- Your quick guide to metricsPosted 348 days ago
Freemium revenues have increased 4x on iOS in 12 months
60% of social games monetisation comes from virtual goods. Ustwo's Whale Trail has achieved an eightfold increase in number of downloads per month since switching from paid to free. 85% of players do not return after the...
- Posted 194 days ago
Three techniques for turning narrative-based games free-to-play
Freemium creativity has only just started. It's not yet time to put down barriers and exclude any game genre from the freemium model. Just because Freemium games have been resource management based that doesn’t mean we can't...
- Posted 235 days ago
How Licensing is impacting the Virtual Goods Economy
Rights and brands have always played an important part in the business of making games. Many of us have played EA FIFA, The New Republic or just in time for the Olympics, one of the official Olympic...
- Posted 319 days ago
What’s the difference between DLC and a virtual good?
I think there is all the difference in the world between downloadable content and virtual goods, but it appears that many gamers don't agree. For anyone involved in the business of making games (less in the pleasure of...
- Posted 345 days ago
Who’s buying apps and virtual goods?
This year's GDC was packed with juicy data on virtual goods sales.
- Posted 423 days ago
What will free-to-play gamers pay for – the wooga experience
At a client last week, I was asked what virtual goods are most popular with customers. I remembered that wooga CEO Jens Begemann had given the answer for one of their most popular games and via Twitter,...
- Posted 485 days ago
Bigpoint does sell the Tenth Drone for 1,000 EUr, but may not have made EUr 2 million from it
My post earlier this week quoting Bigpoint CEO Heiko Hubertz and DarkOrbit producer Simon Davis on the success of the sale of the 10th Drone got a lot of Internet attention. A lot of people just flat out...
- Posted 540 days ago