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  • Is F2P the natural fit for Virtual Reality?

    This is a post by GAMESbrief’s Rob Fahey, co-author (with Nicholas Lovell) of The F2P Toolbox and Design Rules For Free-To-Play Games. You can also read more of his work every week on GamesIndustry.biz. 2016 is going...

    • Posted 2 years ago
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  • Valve has just started the PC games race to zero

    Valve has just announced that developers will now be in charge of their own pricing on Steam. They can run sales, offer discounts and promote their games without talking a Valve representative. This is the beginning of...

    • Posted 4 years ago
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  • Why LoL’s Free-to-Play design carries the eSport to victory

    The free-to-play model perfected by Riot Games demonstrates how putting the fans and the gameplay first are the keys to a cash cow title.

    • Posted 4 years ago
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  • If you’re going to vary the price of Your game, Shout about it. Loudly.

    In a fascinating interview on stage at the WTIA TechNW, Gabe Newell gave detailed insight into pricing experiments that Valve has run via its Steam digital distribution service.

    • Posted 6 years ago
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  • London Games Conference 2011

    Title: London Games Conference 2011 Location: One Wimpole Street, London Description: Nicholas Lovell will present special audience-voting sessions on the companies winning in the digital revolution, and the changing expectations of consumers in a digital age, at...

    • Posted 6 years ago
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  • Steam is not a monopoly

    I’ve some good (and not so good) comments on my post Five reasons why Steam will destroy PC gaming. Peter Boivin, a US anti-trust attorney, provided a thoughtful counter-argument. It was so relevant I thought I would...

    • Posted 8 years ago
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  • Five reasons why Steam will destroy the PC games industry

    In the feedback for How to Publish a Game, one element stood out. I had suggested that it made sense for a developer making PC games to work hard to get on all the distribution platforms. Not...

    • Posted 8 years ago
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