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  • Freemium revenues have increased 4x on iOS in 12 months

    60% of social games monetisation comes from virtual goods. Ustwo's Whale Trail has achieved an eightfold increase in number of downloads per month since switching from paid to free. 85% of players do not return after the...

    • Posted 2 years ago
    • 1
  • Why “1m downloads” is a useless goal

    Earlier this month, UsTwo announced that their game Whale Trail had achieved 1m downloads. I don’t blame them for releasing the figure: the press loved it, it means I’m writing this post and it does mean that...

    • Posted 2 years ago
    • 1
  • Why Mills is wrong that you shouldn’t launch a minimum viable product

    In a recent interview with the excellent Hookshot, Inc, UsTwo CEO Mills said: “Don’t release a minimum viable product. In two months we will be releasing what we should have released on October 20 2011. At that...

    • Posted 3 years ago
    • 3
  • How many units has Whale Trail sold, and in which Countries?

    UsTwo are continuing their habit of being extremely open with the sales data from their game Whale Trail. In a tweet yesterday, Chief Wonka Mills (as the head of the UsTwo styles himself), shared this chart of...

    • Posted 3 years ago
    • 0
  • Whale Trail’s Long tail

    It’s hard to get sales data for games, sometimes, but Mills from USTwo tweeted this picture today of the downloads of their iOS game Whale Trail which is priced at £0.69.

    • Posted 3 years ago
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