- ARPDAUPosted 256 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 298 days ago
- Your quick guide to metricsPosted 350 days ago
Using social networks to build a tribe
The golden rule for social marketers is “Go where your customers are.” It’s no longer cost effective to drag them to you - you need to go to them.
- Posted 452 days ago
Indie Marketing: Tell the World! (part 3)
In this final part of the indie marketing series I’ll be analysing some hands-on ways to get the word out about your game. The first two parts have been about analysing the existing marketplace and building your...
- Posted 585 days ago
Find Games for your Players
The idea of permission marketing is to build a following by finding a cause that early adopters care about. Then build a platform to share your ideas about that cause, the gift of which gains their permission...
- Posted 601 days ago
Go free, spread the word
Andrew J. Smith of Spilt Milk Studios is clearly a gifted marketer. Armed with little more than chutzpah, charisma and Twitter, he has turned a zero marketing budget into a creditable campaign for his critically-acclaimed indie iOS...
- Posted 658 days ago
Censorship, IPs’ and Business
Following the BT/Newbinz decision, an argument about censorship, IP rights and business models broke out on Twitter. The discussion is presented here as a single post, collated with storify. Weighing in on the debate featured here are:...
- Posted 659 days ago
Spilt Milk Studios Diary 9: the power of Twitter
Andrew J Smith is one-half of Spilt Milk Studios. He recently launched Hard Lines on iOS, and has been sharing his experiences with us all on GAMESbrief. This week, he muses on the power of Twitter as a...
- Posted 668 days ago
The Spilt Milk Live Post-Mortem: Week 4 – The Name of the Game
Howdy howdy howdy. Andrew J Smith here (again!), MD of Spilt Milk Studios – hopefully you recognise me by now. I’ll cut to the chase, this week we’re looking at the beginnings of the PR effort for...
- Posted 724 days ago