Question: So Microsoft dropped $2.5 billion on Minecraft. Unity is rumoured to have turned down an acquisition offer at a slightly smaller number. Facebook bought Oculus Rift for $2 billion. If you had that kind of money,...

- The most successful indie game this decade, Minecraft, was available in alpha. - Free-to-play games have soft launch, hard launch, major updates and so on. - The concept of a Beta is falling by the wayside

Question: Kristian Segerstrale was an early investor in Supercell (hey, Kristian). He recently wrote that “Few mobile / tablet games will be made with combined production and marketing budgets below $1M in the future.” Kristian has form...

The IAPs in Ionage work a little differently to the majority of F2P games. Although the exact implementation is a little different to the plan I laid out in my last article, the main goals are the...

I’m not a fan of energy bars or other ‘negative’ mechanics where a player pays to remove an arbitrary barrier to playing the game. I have no doubt that these are effective techniques for improving monetisation but...