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  • Three words – just three little words – that will save your game

    I have started doing a new exercise with many of my consulting clients. I call it “three little words”. The idea is to find the three words that encapsulate the “feel” of your game. It’s not quite the...

    • Posted 2 years ago
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  • [Gamesbriefers] What’s the difference between inspiration and plagiarism?

    Electronic Arts and Zynga are locked in a court battle in the USA, with EA accusing Zynga of "persistent plagiarism" while Zynga counters that EA's actions are "anticompetitive". In the broader picture, we can probably all agree...

    • Posted 2 years ago
    • 2
  • Complexity in layers: Free-to-play Design, rule 4

    The most successful free-to-play games don’t punish their players. Everyone makes progress, just by turning up. But a dedicated player, who keeps trying to learn and improve, is rewarded with increased complexity. Make sure you build complexity in...

    • Posted 2 years ago
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  • Temple Run saw revenues leap 4x when they went free to play

    Current iOS darling Temple Run started life as a paid app. It cost 99c and contained in-app-purchases. According to an interview with Gamasutra, the app reached the top 50 in the paid app charts in August 2011, and...

    • Posted 3 years ago
    • 2
  • Four reasons why Temple Run is dominating the app store

    Temple Run, an “endless-runner” with high production values is the latest free-to-play darling. In an interview with TechCrunch, Imangi studios co-founder Natalia Luckyanova (aside: what a marvellous name for an entrepreneur), gave some useful statistics.

    • Posted 3 years ago
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