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  • Imaginary friends are better than no friends at all #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: if I don’t have any friends in your game, don’t let that stop you...

    • Posted 2 months ago
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  • A-PvP-grafic-300x170
    PvP could increase game revenue by 510%

    This post originally took a different form as a longer guest post. However, after publishing we learned that the content was largely taken from a presentation by Kongregate. We’ve changed the post to reflect the source of...

    • Posted 3 months ago
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  • Show me my friends #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: make sure I feel like I’m with friends when I’m playing your game. For...

    • Posted 4 months ago
    • 0
  • space-invaders
    Leaderboards: the original social feature

    This is a guest post from John Griffin, crossposted on his Gamesparks blog Leaderboards are probably the oldest social feature used in games and are used to increase the level of competition amongst players by ranking them...

    • Posted 4 months ago
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  • Spend like the world is watching #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: give high-spenders an audience of admirers. For a full explanation, see the complete book: available...

    • Posted 5 months ago
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  • I just want to be normal #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: give me a chance to feel like I’m among my friends. For a full...

    • Posted 7 months ago
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  • Six degrees of socialisation

    There is a fundamental misconception of what social play is about and how we can incorporate it into our experience

    • Posted 10 months ago
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