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Zynga targets Whales, not true fans
Last week, Patrick O’Luanaigh, CEO of nDreams, wrote a post that gave four reasons why he thinks Zynga has peaked. Reader Clr64 made the following comment: I've recently started playing Adventure World after a long break from...
- Posted 593 days ago
A/B testing the title of my guide to making successful social games
As you may remember, I am writing a book of short, sharp, single ideas to improve your online game. Things like “Sex Sells: Use double entendres to drive sharing and clickthrough” or “Be generous: by giving away currency,...
- Posted 639 days ago
Idea explosion #1: sex sells (feedback needed)
I'm experimenting with the idea of 52 game idea explosions: small, perfectly formed ideas that you can pick up and go - aha, that helps me think of ways of improving my online game (social, mobile, browser,...
- Posted 666 days ago
52 games idea bombs
I've been working on an idea over my holiday. It's for a short, punchy book that will give you 52 ways to improve your free-to-play game. Currently it merges ideas from social games, from free-to-play, from mobile and...
- Posted 677 days ago
"The future of social gaming is on mobile phones and away from Facebook"
Michel Guillemot, CEO of mobile game publisher Gameloft, believes that the future of social gaming is on mobile phones and away from Facebook. That’s what he told investment bank Berenberg in a recent interview, and published in...
- Posted 698 days ago
How Facebook Will Kill Steam
Back on 13 May, Nicholas wrote a post slamming the Facebook game N.O.V.A. ELITE for having a minimum specification, control layout sheet and loud music. All cardinal sins, he argued, of a social game. I disagreed with...
- Posted 725 days ago