Tag Archive for "segmentation"

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Early engagement segmentation (the little black book): part 3 of dating strategies for player retention
Most game owners intuitively understand player segmentation is important. However, knowing where to start can sometimes be daunting, given near limitless possibilities for how to segment your audience, not to mention the looming hurdle of figuring out...
- Posted 114 days ago
- 0
In-game messaging and the science of listening
The art of successful monetisation lies in the Science of Listening. Listening to your players and using that data to create the right messaging strategy is a true science that many publishers and developers are yet to...
- Posted 177 days ago
- 2

Xbox One: A flawed plan, well executed
There is a famous (unfortunately apocryphal) psychological experiment involving ten...
- Posted 3 hours ago
- 4
[Gamesbriefers] Should you go free-to-play with big name ip?
You run a big games company. You have the Star...
- Posted 2 days ago
- 3
Why Frozen Synapse costs money
I believe free-to-play in core games works at a massive...
- Posted 6 days ago
- 18
Why I haven’t bought Frozen Synapse on iPad for £4.99 yet
Frozen Synapse from Mode 7 Games is by all accounts...
- Posted 6 days ago
- 20
How bad is IAP abuse in children’s apps?
We know that it is easy for unsupervised children playing...
- Posted 7 days ago
- 0
[Gamesbriefers] Low to high, or high to low?
A GAMESbrief reader asked whether he should list his virtual...
- Posted 9 days ago
- 5
Why a gaming startup is a good idea
Vlambeer’s Rami Ismail wrote an excellent series of Tweets (summarised...
- Posted 14 days ago
- 3

Xbox One: A flawed plan, well executed
There is a famous (unfortunately apocryphal) psychological experiment involving...
- Posted 3 hours ago
- 4
[Gamesbriefers] Should you go free-to-play with big name ip?
You run a big games company. You have the...
- Posted 2 days ago
- 3
Why Frozen Synapse costs money
I believe free-to-play in core games works at a...
- Posted 6 days ago
- 18