- ARPDAUPosted 262 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 304 days ago
- Your quick guide to metricsPosted 356 days ago
Experiment and learn after launch: sales figures from Zombie Outbreak Simulator
This is a guest post by Saxon Druce from Binary Space Games, crossposted from his blog. As an indie game developer, I find it very helpful reading articles by other indie game developers about what did and...
- Posted 46 days ago
The power of getting featured by Apple
It will be completely obvious by the end of this post that Apple features are awesome. Yes, having great reviews on Touch Arcade, 148 Apps, and many other publications helped a lot. But I’m convinced that the...
- Posted 215 days ago
Fluid Football – Half Time Report
We thought it’d be fun (albeit egocentric) to write a post that collates all the lovely coverage Fluid Football has been getting together in one spot. We’re obviously going to highlight the nice bits, but I’d hope to cover...
- Posted 255 days ago
What happens when you drop your prices?
We dropped price on all of our products. Our strategy was to try and create news and attention by coordinating several newsworthy events simultaneously. We issued a press release and personally reached out to a...
- Posted 369 days ago
Android users will pay to play
We released on Android using the simple "just buy it" model, that seems to be going out of fashion these days, with some trepidation. There is a lot of hate on the internet about piracy and miserly...
- Posted 530 days ago
Top Down vs. Bottom Up Forecasting (Bootstrapping a Game Studio)
Bottom up means you start with your situation and capabilities -- pretty small numbers, I bet -- and work upwards to hopefully a decent number. You might look at all the options you have to drive views...
- Posted 551 days ago
In the future of games, there is no head of sales
The games industry is changing. We’re moving from selling games in boxes via large retail stores to building long-term relationships with customers. We’re thinking in terms of life-time value, not units sold. We are talking directly to our...
- Posted 562 days ago