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  • Fabzat lets users buy custom 3D-printed goods
    In-app merchandising: a new way to monetise

    We’d like to emphasise an almost untapped third source: merchandising. For many of us, it’s still (almost) zero but for some others, such as Rovio, it’s 45 % of their income… which means there is definitely room...

    • Posted 5 months ago
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  • Shared under a CC license by James Vaughan on Flickr
    Retail Principles for Free-to-Play Games

    Retailing is an old skill that is constantly developing over time. Today’s retail experts have had to master new skills such as consumer psychology often referred to as behavioral economics.

    • Posted 7 months ago
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  • Experiment and learn after launch: sales figures from Zombie Outbreak Simulator

    This is a guest post by Saxon Druce from Binary Space Games, crossposted from his blog. As an indie game developer, I find it very helpful reading articles by other indie game developers about what did and...

    • Posted 1 year ago
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  • The power of getting featured by Apple

    It will be completely obvious by the end of this post that Apple features are awesome. Yes, having great reviews on Touch Arcade, 148 Apps, and many other publications helped a lot. But I’m convinced that the...

    • Posted 1 year ago
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  • Fluid Football – Half Time Report

    We thought it’d be fun (albeit egocentric) to write a post that collates all the lovely coverage Fluid Football has been getting together in one spot. We’re obviously going to highlight the nice bits, but I’d hope to cover...

    • Posted 2 years ago
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  • What happens when you drop your prices?

    We dropped price on all of our products. Our strategy was to try and create news and attention by coordinating several newsworthy events simultaneously. We issued a press release and personally reached out to a...

    • Posted 2 years ago
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  • Android users will pay to play

    We released on Android using the simple "just buy it" model, that seems to be going out of fashion these days, with some trepidation. There is a lot of hate on the internet about piracy and miserly...

    • Posted 2 years ago
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