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  • Is iOS freemium a lottery?

    Gamesbrief recently published a post estimating that 9 games made at least $20 million on the Appstore in 2011. This led to a big debate on Twitter about the viability of iOS, and ultimately on the future...

    • Posted 3 years ago
    • 3
  • What share does the platform take?

    The GAMESbrief revenue forecasting spreadsheet is aimed at forecasting gross revenues. Many people have asked me to include the cut taken by the platform holder since, in effect, these costs are always taken out.

    • Posted 3 years ago
    • 9
  • ARPPU in freemium games

    Most media people think in terms of normal distributions. If the price of a game “averages” £15 over its lifetime, total revenue = number of units sold x average price. The entire industry therefore fixates on number...

    • Posted 3 years ago
    • 17
  • Conversion rate

    As you move down the funnel, you need to start converting users into payers. Without conversion, you don’t have a business. The key difference for a free-to-play game, though, is that conversion rates are very low compared to...

    • Posted 3 years ago
    • 16
  • Zombie Ball: Rise of the Free

    It’s been a while since the first article about Zombie Ball (Launching an iPhone game: what we got wrong) on GamesBrief, and the team has decided to continue sharing our story. I’m grateful to Nicholas for both...

    • Posted 3 years ago
    • 2
  • The Blue Toad Murder Files Price Experiment

    Way back in 2008, Relentless was known just for Buzz! Our mega-successful, BAFTA-winning quiz franchise. We were riding high but we could feel the winds of change in the console market. PS3 had not given us our...

    • Posted 3 years ago
    • 2
  • In-App Purchases “Bring in the Dough”

    Social Cast’s mobile affairs infographic confirms that the best way to make money from mobile games is through IAP.  Since September 2009, revenue from IAP has soared, while revenue from advertising has remained almost static. With an average IAP...

    • Posted 3 years ago
    • 4