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  • Why your game should be free to play

    If you were to believe free-to-play evangelists like ngmoco’s Ben Cousins or PopCap’s Giordano Contestabile, then anyone asking whether or not free-to-play is a fad has missed the boat. It’s not the future anymore, they argue, because...

    • Posted 2 years ago
    • 8
  • Minecraft makes $80 million in revenue but hardly any profit

    The Financial Times has uncovered numbers from Minecraft-maker Mojang’s financial statements suggesting the company made revenues of $80 million from Minecraft sales in the 15 months since the game launched in October 2010. That figure compares to Rovio’s...

    • Posted 2 years ago
    • 6
  • Is iOS freemium a lottery?

    Gamesbrief recently published a post estimating that 9 games made at least $20 million on the Appstore in 2011. This led to a big debate on Twitter about the viability of iOS, and ultimately on the future...

    • Posted 3 years ago
    • 3
  • What share does the platform take?

    The GAMESbrief revenue forecasting spreadsheet is aimed at forecasting gross revenues. Many people have asked me to include the cut taken by the platform holder since, in effect, these costs are always taken out.

    • Posted 3 years ago
    • 9
  • ARPPU in freemium games

    Most media people think in terms of normal distributions. If the price of a game “averages” £15 over its lifetime, total revenue = number of units sold x average price. The entire industry therefore fixates on number...

    • Posted 3 years ago
    • 17
  • Conversion rate

    As you move down the funnel, you need to start converting users into payers. Without conversion, you don’t have a business. The key difference for a free-to-play game, though, is that conversion rates are very low compared to...

    • Posted 3 years ago
    • 17
  • Zombie Ball: Rise of the Free

    It’s been a while since the first article about Zombie Ball (Launching an iPhone game: what we got wrong) on GamesBrief, and the team has decided to continue sharing our story. I’m grateful to Nicholas for both...

    • Posted 3 years ago
    • 2