- ARPDAUPosted 256 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 298 days ago
- Your quick guide to metricsPosted 350 days ago
What share does the platform take?
The GAMESbrief revenue forecasting spreadsheet is aimed at forecasting gross revenues. Many people have asked me to include the cut taken by the platform holder since, in effect, these costs are always taken out.
- Posted 537 days ago
ARPPU in freemium games
Most media people think in terms of normal distributions. If the price of a game “averages” £15 over its lifetime, total revenue = number of units sold x average price. The entire industry therefore fixates on number...
- Posted 544 days ago
As you move down the funnel, you need to start converting users into payers. Without conversion, you don’t have a business. The key difference for a free-to-play game, though, is that conversion rates are very low compared to...
- Posted 558 days ago
Zombie Ball: Rise of the Free
It’s been a while since the first article about Zombie Ball (Launching an iPhone game: what we got wrong) on GamesBrief, and the team has decided to continue sharing our story. I’m grateful to Nicholas for both...
- Posted 573 days ago
The Blue Toad Murder Files Price Experiment
Way back in 2008, Relentless was known just for Buzz! Our mega-successful, BAFTA-winning quiz franchise. We were riding high but we could feel the winds of change in the console market. PS3 had not given us our...
- Posted 587 days ago
In-App Purchases “Bring in the Dough”
Social Cast’s mobile affairs infographic confirms that the best way to make money from mobile games is through IAP. Since September 2009, revenue from IAP has soared, while revenue from advertising has remained almost static. With an average IAP...
- Posted 598 days ago
Games industry statistics – How much money could you make from in-app purchases?
Wondering how much money you could make by introducing in-app purchases to your games? GAMESbrief has the figures you need to read on IAP revenues and players’ purchasing behaviours: Last November, in-app purchases represented 30% of all iOS...
- Posted 609 days ago