- ARPDAUPosted 2 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 2 years ago
- Your quick guide to metricsPosted 2 years ago
Benchmarks are bollocks?
This is a guest post from Chris Kempt in response to a recent post by Nicholas Last week I was at the UKIE AGM (a triumph once again) and while I was there I received a good-natured...
- Posted 1 day ago
Beyond the microtransaction: how players spend
Games publishers increasingly find that offering higher priced options results in an overall increase in revenue without cannibalizing on overall sales. In this guest post, Massimiliano Silenzi of Onebip asks, have Mobile Payments moved beyond microtransactions? And...
- Posted 2 weeks ago
PvP could increase game revenue by 510%
This post originally took a different form as a longer guest post. However, after publishing we learned that the content was largely taken from a presentation by Kongregate. We’ve changed the post to reflect the source of...
- Posted 1 month ago
Monetisation in different markets
This is an extract from a white paper by inMobi. Download the full white paper here The first decision in a monetization strategy starts with understanding which types of games are popular in which regions. For example,...
- Posted 6 months ago
Journalists: Mind Candy has not made $250 million in revenue from merchandising
Mind Candy, the great British success story that makes Moshi Monsters, is 5 today. It is marvellous achievement by Michael Acton Smith, Davinia Knowles and the many talented people past and present who have contributed to its...
- Posted 1 year ago
1.7 billion downloads and you only make 152 million euros in revenue?
Angry Birds maker Rovio today revealed some financial figures, as reported in the Guardian. EUR152.2 million in revenue EUR55.5m in net profit 45% of revenue from consumer products such as plush toys (EUR68.5m) 1.7 billion downloads of...
- Posted 1 year ago
Why Apple doesn’t care about the Appstore
$7 billion sounds like a lot of money. That’s how much Apple has paid out to developers making apps for the Apple Appstore since the Appstore was launched in 2008. Given that 30/70 split in the favour...
- Posted 2 years ago