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  • Freemium revenues have increased 4x on iOS in 12 months

    60% of social games monetisation comes from virtual goods. Ustwo's Whale Trail has achieved an eightfold increase in number of downloads per month since switching from paid to free. 85% of players do not return after the...

    • Posted 1 year ago
    • 1
  • What is the download pattern of a freemium (or paymium) game?

    A friend of mine has asked me how I would expect the downloads of a freemium game to be spread over the first year after launch. As you can probably tell from the question, he is trying...

    • Posted 2 years ago
    • 1
  • ARMing yourself at Login 2012

    Acquisition, retention and monetisation dominate discussions about free-to-play gaming, and Login conference 2012 was no exception.

    • Posted 2 years ago
    • 0
  • Being Evergreen – The importance of never ending: Free-to-play Design, rule 5

    An evergreen game never reaches the point where the play can’t carry on if they wanted to. A game that is predominantly driven by narrative or by the experience will always be harder to turn into a...

    • Posted 2 years ago
    • 6
  • Statistics from the mobile games forum

    If you missed some of the best figures from the Mobile Games Forum, either because you weren't there or because you were too busy networking, don't worry. GAMESbrief has you covered.

    • Posted 2 years ago
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  • Social Games Summit Stats

    The Social Games Summit last month was packed full of juicy stats. Take a look at some of the most interesting and useful figures below.

    • Posted 2 years ago
    • 4
  • The End Of Games Marketing As We Know It

    This post was originally published as part of a regular series on gamasutra. It is reproduced here with permission. Retention is the key measure of success for a free-to-play game. This fact should send a frisson of fear...

    • Posted 2 years ago
    • 4