- ARPDAUPosted 261 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 302 days ago
- Your quick guide to metricsPosted 355 days ago
Statistics from the mobile games forum
If you missed some of the best figures from the Mobile Games Forum, either because you weren't there or because you were too busy networking, don't worry. GAMESbrief has you covered.
- Posted 480 days ago
Social Games Summit Stats
The Social Games Summit last month was packed full of juicy stats. Take a look at some of the most interesting and useful figures below.
- Posted 540 days ago
The End Of Games Marketing As We Know It
This post was originally published as part of a regular series on gamasutra. It is reproduced here with permission. Retention is the key measure of success for a free-to-play game. This fact should send a frisson of fear...
- Posted 546 days ago
Retention rate, churn and duration
Retention rate, churn and duration all measure the same thing: how effective are you at getting users to come back to your game.
- Posted 570 days ago
Are consumers falling out of love with Facebook games? Engagement with Facebook Games Has fallen 25% since December 2010
I’ve been doing some analysis of Facebook games over the past year. In particular, I’ve been looking at the engagement rate (DAU/MAU) for Facebook games. Between December 2010 and September 2010, engagement has fallen by around 25% for...
- Posted 612 days ago
Does Zynga intentionally kick players out of its games after two months?
At the Gamification Shoreditch conference last month, Raf Keustermans said that Zynga had a duration of only two months. That means that the average user only stays playing any one of its games for two months before...
- Posted 719 days ago
SP-elling it out. How balancing your players on an “SP” knife edge is the secret to social games success
Zynga understands how to offer players the choice between different ways of playing the game. In Cityville, it has elevated the presentation of those choices to a fine art - and every choice advances Zynga's business model
- Posted 799 days ago