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How do cloud services affect engagement?
This is a guest post by Richard van Barneveld of Kalydo. After several years of publishing downloadable MMO games, I got frustrated by the huge friction getting in the way of people playing. As a publisher, you...
- Posted 2 years ago
Beware the convenience wall: it is every bit as dangerous as the paywall
Everyone knows the dangers of the paywall. They can be good for making money, but in a market where it costs between $1 and $4 to acquire a customer, it is critical to keep those customers. Paywalls...
- Posted 3 years ago