Tag Archive for "playnomics"

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Early engagement segmentation (the little black book): part 3 of dating strategies for player retention
Most game owners intuitively understand player segmentation is important. However, knowing where to start can sometimes be daunting, given near limitless possibilities for how to segment your audience, not to mention the looming hurdle of figuring out...
- Posted 110 days ago
- 0
How to ask someone out: part 1 of Dating Strategies for Player Retention
As with dating, engaging and retaining players early in the lifecycle is absolutely critical for long-term engagement. In fact, “Early Lifecycle Retention” (defined as the number of sessions played in the 3-7 days following a user’s first...
- Posted 152 days ago
- 0
Freemium revenues have increased 4x on iOS in 12 months
60% of social games monetisation comes from virtual goods. Ustwo's Whale Trail has achieved an eightfold increase in number of downloads per month since switching from paid to free. 85% of players do not return after the...
- Posted 195 days ago
- 0

Why Frozen Synapse costs money
I believe free-to-play in core games works at a massive...
- Posted 2 days ago
- 17
Why I haven’t bought Frozen Synapse on iPad for £4.99 yet
Frozen Synapse from Mode 7 Games is by all accounts...
- Posted 2 days ago
- 17
How bad is IAP abuse in children’s apps?
We know that it is easy for unsupervised children playing...
- Posted 3 days ago
- 0
[Gamesbriefers] Low to high, or high to low?
A GAMESbrief reader asked whether he should list his virtual...
- Posted 5 days ago
- 4
Why a gaming startup is a good idea
Vlambeer’s Rami Ismail wrote an excellent series of Tweets (summarised...
- Posted 10 days ago
- 3
Don’t be these guys
Super Monster Bros by Adventure Time Pocket Free is no...
- Posted 12 days ago
- 2
[Gamesbriefers] Is there a good way to sunset a game?
What do you think the impact of sunsetting games will...
- Posted 13 days ago
- 3

Why Frozen Synapse costs money
I believe free-to-play in core games works at a...
- Posted 2 days ago
- 17
Why I haven’t bought Frozen Synapse on iPad for £4.99 yet
Frozen Synapse from Mode 7 Games is by all...
- Posted 2 days ago
- 17
How bad is IAP abuse in children’s apps?
We know that it is easy for unsupervised children...
- Posted 3 days ago
- 0