- ARPDAUPosted 2 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 2 years ago
- Your quick guide to metricsPosted 2 years ago
Support a history of mobile games
Hey. Zoya here. When I’m not working at Gamesbrief, I’m usually doing historical and critical writing about games, either independently or with magazines like Hyper (Australia) and Comics and Gaming (Canada). I’ve written one book about the Dreamcast,...
- Posted 1 month ago
Low conversion in free-to-play is a feature, not a bug
This guest post from Eric Seufert was originally published on his blog Mobile Dev Memo. An article excoriating the supposed plague that is free-to-play made the rounds recently, citing engagement statistics from Swrve’s April report in support of an argument asserting...
- Posted 3 months ago
How much does an American spend on mobile games? Less than a Chinese person
SuperDataResearch has just released some fascinating statistics on conversion rates and ARPPU of mobile games, comparing the behaviour of players in the US and China. Their conclusion might not be what you expect: American has higher conversion...
- Posted 4 months ago
Game patterns: UI inspiration for mobile games
Adam Siton got in touch to tell me about his new site, game-patterns.com. It’s a collection of UI design examples from mobile games that I think you might find useful. His introduction to the project is cross-posted...
- Posted 6 months ago
Improving Freemium Design: Combat Monsters
Rubicon has built a pretty good framework for a fun and engaging game. There's a core loop, several different types/classes of characters to fit your play style, hundreds of unique cards, single player campaign and multiplayer. I...
- Posted 8 months ago
In-app merchandising: a new way to monetise
We’d like to emphasise an almost untapped third source: merchandising. For many of us, it’s still (almost) zero but for some others, such as Rovio, it’s 45 % of their income… which means there is definitely room...
- Posted 9 months ago
Is HTML5 your best bet for monetisation?
With native apps, the business frameworks and monetisation tools are often tied to the system supported by the OEM
- Posted 9 months ago