- ARPDAUPosted 1 year ago
- What’s an impressive conversion rate? And other stats updatesPosted 1 year ago
- Your quick guide to metricsPosted 2 years ago
In-app merchandising: a new way to monetise
We’d like to emphasise an almost untapped third source: merchandising. For many of us, it’s still (almost) zero but for some others, such as Rovio, it’s 45 % of their income… which means there is definitely room...
- Posted 1 day ago
Is HTML5 your best bet for monetisation?
With native apps, the business frameworks and monetisation tools are often tied to the system supported by the OEM
- Posted 3 weeks ago
An analytical framework for brand advertising in mobile games
This is a guest post by Kristian Segerstrale of Initial Capital, originally published on their blog. Initial Capital work with many game companies, ranging from stealth mode yet-to-launch companies to global stars like Supercell. A common theme...
- Posted 4 weeks ago
[Gamesbriefers] Is GTAV peak oil?
GTA has made $1 billion in the first week. But from here on in, we have two console generations to support at the same time that mobile/casual/tablet and so on is taking off. Is GTA V the...
- Posted 2 months ago
Infographic: cross-platform gamer habits
Arkadium has conducted a modest research study on the habits of ‘cross-platform gamers’ — people who play on Facebook and mobile. The results are detailed in the infographic below. A great deal of attention is given in the infographic...
- Posted 3 months ago
Apps, relationships and the nature of money
On Wednesday this week, panellists at the Mobile Beat conference lamented the fact that Google had too few credit card details on file to monetise their users well. One day later, I got an email offering me...
- Posted 5 months ago
Better freemium design | Motor World: Car Factory
This is a guest post from consultant Ben Sipe crossposted from his blog As a Game & Monetization Consultant I’m constantly playing mobile games. I tried to play every game that popped up into the Top 100...
- Posted 8 months ago