- ARPDAUPosted 257 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 299 days ago
- Your quick guide to metricsPosted 351 days ago
How large is the online and mobile games market?
Online and mobile gaming are growing rapidly to become ever more powerful and influential markets.
- Posted 517 days ago
CPA, CAC and Customer Acquisition costs
The costs of acquiring customers for Facebook, browser and mobile games is soaring. At the same time, virality is ever more elusive as Facebook shuts down spam messages and mobile has still not harnessed the social graph...
- Posted 530 days ago
What is Facebook for?
The writings are on the wall. Zynga has won Facebook. Facebook is over. And Facebook is very afraid. At the Social Games Summit, it was generally agreed that virality never comes for free anymore, and the rising...
- Posted 533 days ago
Spilt Milk Studios Development Diary 12 – Hundreds and Thousands
We turned the game free on Sunday to make sure there were no hiccups, and below you can see a nice chart that shows how many people downloaded our lovely little game Hard Lines. Over 190,000 downloads...
- Posted 627 days ago
What Happens When Activision’s ‘Oil Well’ Dries Up?
The digital business has not been a major part of Activision's strategy. It has been content to allow Electronic Arts to snap up businesses such as Playfish, Chillingo and PopCap. It has increased its reliance on its...
- Posted 628 days ago
Gamescom hosts fight for the games market
The games world is limbering up for its own titanic struggle—a battle of the old versus the new. A battle between the bombast and hype of traditional, high-quality console games and the metrics-led marketing of the new...
- Posted 641 days ago
Spilt Milk Studios Diary 11 – iPad & Free App A Day
Hard Lines was featured as FAAD’s Free App of the Day on Monday the 15th of August, and so far (2 days in) we’ve seen huge amounts of downloads. On Sunday (it was made free at about...
- Posted 642 days ago