In an interview over at the Guardian, four games journalists gave their impressions of Gamescom. The full article is definitely worth reading, but this summary from Dan Griliopolous leaped out at me “The paid MMO is dead....

I'm the creative director at Stoic and we've been working on The Banner Saga after a shockingly successful Kickstarter campaign. We set out to raise $100,000 to help us expand our game content and ending up with...

I think there is all the difference in the world between downloadable content and virtual goods, but it appears that many gamers don't agree. For anyone involved in the business of making games (less in the pleasure of...

It can be very easy to see marketing and game development as separate disciplines - that creating an awesome game and drawing in new players are separate tasks requiring separate sets of skills. The reality is that...

How will you face the challenge? We don't have a magic formula for growing large, loyal communities of fans (yet - do subscribe to the newsletter just in case we happen upon it some day) but we...

I just opened up Triple Town on Facebook for the first time (I’ve been playing on iOS) since developers Spry Fox partnered with publisher Playdom. I was immediately greeted by this cross-promotion bar across the top of...

Every game needs a YouTube video. It is the anchor of your marketing campaign, and provides an asset that blogs and review sites can use.