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- Your quick guide to metricsPosted 2 years ago
Why do people care about your game?
Some thoughts on the intersection between design and marketing from Zoya Street. For more, see the previous post in this series, What Kind of a Relationship is This? Marketing and game design are not entirely separate from...
- Posted 4 weeks ago
What kind of a relationship is this?
Some thoughts on the intersection between game design and marketing from Deputy Editor Zoya Street. Some relationships are a flash in the pan. I’m not just talking about romances; even a friendship can be a passionate affair...
- Posted 3 months ago
Nintendo’s problem with the WiiU is all about branding
Ben Cousins of DeNA pointed me to this Reddit thread about why the WiiU is struggling, written by someone who works in video games retail. “Nintendo went out of their way to remove their name from the...
- Posted 8 months ago
Your resolutions in 2014: an open call for guest posts
As Raph Koster wrote in a recent blog post, writing publicly about your development experience is an important part of finding connections in the industry. It’s self-promotion, and at its best, it is an uncynical act of...
- Posted 9 months ago
Three Common Mistakes in Promoting a Game
Working in communications for mobile games can do funny things to a person.
- Posted 11 months ago
Becoming a Mobile Bloomingdale’s: Merchandising Free-to-Play
Should every free-to-play game be a virtual shopping experience? Opinions vary, but if your bread and butter is microtransactions then there’s a strong case for learning how to merchandise. Not everybody will want to implement the same...
- Posted 1 year ago
Describe Your Game Better! Hook More Players! Make More Money!
When you release a game you need to describe it -- on the App Store, on Facebook, on your own site. Get the description right and you can expect to see a lot more players. Get it...
- Posted 1 year ago