- ARPDAUPosted 2 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 2 years ago
- Your quick guide to metricsPosted 2 years ago
Conversion rate from lite to premium
This extremely useful infographic contains all kinds of interesting data about the success of The Room and The Room Two. These points are particularly interesting: 12% conversion rate from lite to premium iOS dominates their sales figures...
- Posted 6 months ago
Top free games charts are killing indies
This is a guest post from John Griffin, co-founder of Gamesparks.com Might as well start off the new year with a controversial topic. Top Games charts. All of the stores provide charts to help promote a subset...
- Posted 8 months ago
Improving Freemium Design: Combat Monsters
Rubicon has built a pretty good framework for a fun and engaging game. There's a core loop, several different types/classes of characters to fit your play style, hundreds of unique cards, single player campaign and multiplayer. I...
- Posted 9 months ago
An analytical framework for brand advertising in mobile games
This is a guest post by Kristian Segerstrale of Initial Capital, originally published on their blog. Initial Capital work with many game companies, ranging from stealth mode yet-to-launch companies to global stars like Supercell. A common theme...
- Posted 10 months ago
Google Play leads iOS for downloads, and other market data
We’ve made another small update to our benchmark data pages, with new figures on how games big and small acquire, retain and monetise their users. Plus, we’ve added some new information about how Android and iOS compare...
- Posted 10 months ago
A top 10 grossing IOS game is making >$17 million a year (or how many downloads do I need to crack the top iOS charts)
In June, Distimo released a free report showing what it takes to break into the top Charts on iOS. (I missed it, thanks Ben Cousins for bringing it to my attention again). The key findings: To get...
- Posted 12 months ago
Apps, relationships and the nature of money
On Wednesday this week, panellists at the Mobile Beat conference lamented the fact that Google had too few credit card details on file to monetise their users well. One day later, I got an email offering me...
- Posted 1 year ago