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  • Why Apple’s ad blocking will be good for games

    At this very moment, the top paid app on the US App Store is an ad blocker. Ad blockers threaten the business models of many traditional media businesses as they transition to the web and mobile. The...

    • Posted 2 years ago
    • 4
  • Conversion rate from lite to premium

    This extremely useful infographic contains all kinds of interesting data about the success of The Room and The Room Two. These points are particularly interesting: 12% conversion rate from lite to premium iOS dominates their sales figures...

    • Posted 3 years ago
    • 0
  • FlickrCC William Hook
    Top free games charts are killing indies

    This is a guest post from John Griffin, co-founder of Might as well start off the new year with a controversial topic.  Top Games charts.  All of the stores provide charts to help promote a subset...

    • Posted 4 years ago
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  • Combat-Monsters019b
    Improving Freemium Design: Combat Monsters

    Rubicon has built a pretty good framework for a fun and engaging game. There's a core loop, several different types/classes of characters to fit your play style, hundreds of unique cards, single player campaign and multiplayer. I...

    • Posted 4 years ago
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  • kristian_segerstrale
    An analytical framework for brand advertising in mobile games

    This is a guest post by Kristian Segerstrale of Initial Capital, originally published on their blog. Initial Capital work with many game companies, ranging from stealth mode yet-to-launch companies to global stars like Supercell. A common theme...

    • Posted 4 years ago
    • 4
  • FlickrCC image by Claudia Regina
    Google Play leads iOS for downloads, and other market data

    We’ve made another small update to our benchmark data pages, with new figures on how games big and small acquire, retain and monetise their users. Plus, we’ve added some new information about how Android and iOS compare...

    • Posted 4 years ago
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  • A top 10 grossing IOS game is making >$17 million a year (or how many downloads do I need to crack the top iOS charts)

    In June, Distimo released a free report showing what it takes to break into the top Charts on iOS. (I missed it, thanks Ben Cousins for bringing it to my attention again). The key findings: To get...

    • Posted 4 years ago
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