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  • Why “1m downloads” is a useless goal

    Earlier this month, UsTwo announced that their game Whale Trail had achieved 1m downloads. I don’t blame them for releasing the figure: the press loved it, it means I’m writing this post and it does mean that...

    • Posted 2 years ago
    • 1
  • The power of getting featured by Apple

    It will be completely obvious by the end of this post that Apple features are awesome. Yes, having great reviews on Touch Arcade, 148 Apps, and many other publications helped a lot. But I’m convinced that the...

    • Posted 2 years ago
    • 2
  • How many downloads?

    How many units of a paid-for game can you sell? For a free game, what is the total number of downloads you can expect? The answer is "it depends". To help you form a view for your own...

    • Posted 3 years ago
    • 3