- ARPDAUPosted 258 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 300 days ago
- Your quick guide to metricsPosted 352 days ago
Hey Vlambeer: you CAN sell IAPS without selling your soul
In this post, Deputy Editor Zoya Street shares an opinion on free-to-play in indie games. I love Ridiculous Fishing. It’s a charismatic, unpretentious game with a beautiful aesthetic and a core loop that can’t fail to put...
- Posted 57 days ago
Good vs Evil – how to make money from free-to-play and sleep soundly at night
You may be thinking, why should I care about “good and evil”? I just make games. I have enough to deal with without worrying about morals. But the truth is that, if you publish your own free-to-play titles,...
- Posted 99 days ago
[Gamesbriefers] Should Pitfall have launched for free?
Activision recently launched a revival of a 30-year-old IP with a paid iOS version of Pitfall. They have taken a Paymium approach, combining a 69p up-front purchase price with IAPs. The game has consistently been in the...
- Posted 271 days ago
The 5 Ws of social game purchases
When setting up a free-to-play games with IAPs, it's more important than ever to know your customer. Arkadium has made this infographic to help you get clued up. Here at Gamesbrief, we're collecting information about the size...
- Posted 285 days ago
Refining my first monetisation strategy
In the course of over 2 months since its release as an IAP-supported free app, Ski Champion has netted Majaka a grand total of (drum drum drum) … 450 € ! Yup, not missing any K...
- Posted 337 days ago
Spilt Milk Studios Development Diary 18: Christmas Roundup
I thought it’d be nice (and a bit of a reassuring cliché) to do a roundup of the Hard Lines story so far, and take a look at some of the interesting facts and figures that have...
- Posted 518 days ago
Whales, Dolphins and Minnows – the beating heart of a free-to-play game
The secret to a free-to-play game is not volume. It is not about getting millions of users and relying on only a tiny percentage of that enormous volume to cover your costs. It is about understanding the power-law....
- Posted 553 days ago