NaturalMotion spoke at the Gamesbrief-sponsored Free-to-play summit about core loops and monetisation. The presentation is a deep but concise guide to synthesising game design and marketing, a key skill in self-publishing a game - as detailed in...

It can be very easy to see marketing and game development as separate disciplines - that creating an awesome game and drawing in new players are separate tasks requiring separate sets of skills. The reality is that...

To celebrate World Book Day, you can get 50% off How to Publish a Game by using coupon code worldbookday on the payment screen. To take advantage of this offer, go to http://www.gamesbrief.com/2011/10/how-to-publish-a-game-2/ I hope you enjoy...

“Does free-to-play work” is no longer the question. Those who say it doesn’t are the games equivalent of climate change deniers. What matters now is how to make free-to-play work WELL to create popular, enjoyable and profitable...

Every game needs a YouTube video. It is the anchor of your marketing campaign, and provides an asset that blogs and review sites can use.

For the past twenty years, developers have had to ask permission before they could make a game. Those days are over. You no longer need anyone’s permission to publish.

The number rule for acquiring customers is to make sure that you can contact them again in the future. For decades, games publishers have considered customers as disposable playthings, to be courted for a new game and...