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  • ARPDAU

    There are so many stats bandied around for F2P games, it can sometimes be difficult to choose which ones to track. We don’t currently use ARPDAU (Average Revenue Per Daily Active User) in the GAMESbrief spreadsheet, but...

    • Posted 2 years ago
    • 15
  • Indie Exposure: the realities of free

    When I was planning to post this instalment, I was preparing Greedy Bankers: Bailout! for launch - that is, the free version of the game with expanded game modes for in-app purchases. I fully expected this to...

    • Posted 2 years ago
    • 1
  • Refining my first monetisation strategy

    In the course of over 2 months since its release as an IAP-supported free app, Ski Champion has netted Majaka a grand total of (drum drum drum) … 450 € ! Yup, not missing any K...

    • Posted 2 years ago
    • 16
  • How a pricing dilemma opened our eyes to advertisements

    Pixeleap is a relatively new indie studio with four developers. When we were about to release our second game, Vendespillet, we wanted to offer it for free. We talked about in app purchases, but we did not...

    • Posted 3 years ago
    • 4