- ARPDAUPosted 260 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 301 days ago
- Your quick guide to metricsPosted 353 days ago
There are so many stats bandied around for F2P games, it can sometimes be difficult to choose which ones to track. We don’t currently use ARPDAU (Average Revenue Per Daily Active User) in the GAMESbrief spreadsheet, but...
- Posted 260 days ago
Indie Exposure: the realities of free
When I was planning to post this instalment, I was preparing Greedy Bankers: Bailout! for launch - that is, the free version of the game with expanded game modes for in-app purchases. I fully expected this to...
- Posted 331 days ago
Refining my first monetisation strategy
In the course of over 2 months since its release as an IAP-supported free app, Ski Champion has netted Majaka a grand total of (drum drum drum) … 450 € ! Yup, not missing any K...
- Posted 338 days ago
How a pricing dilemma opened our eyes to advertisements
Pixeleap is a relatively new indie studio with four developers. When we were about to release our second game, Vendespillet, we wanted to offer it for free. We talked about in app purchases, but we did not...
- Posted 415 days ago