- ARPDAUPosted 260 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 302 days ago
- Your quick guide to metricsPosted 354 days ago
Why Frozen Synapse costs money
I believe free-to-play in core games works at a massive scale with a well known franchise; if you’re at the stage where you can viably consider it you’re probably doing pretty well for yourself anyway.
- Posted 7 days ago
Managing a Free-to-Play Product: a Publisher’s Perspective
Nicholas asked me to write an article on the perspective of managing Free to Play titles as a publisher, rather than a developer, so here are some of the things I have learned from my time overseeing...
- Posted 171 days ago
Game Development never ends: Free to play design rule 15
A game is never done. The hardest part of making a free-to-play game is finding an engaged audience for your experience. Once you have got those customers, keep offering them more. Use metrics, creative leaps, intuition and...
- Posted 191 days ago
Sell emotion, not content: Free-to-play Design Rule 13
Selling content is what content creators do, right? Not any more. Now that digital distribution has made it incredibly cheap to share content on the web, consumers are increasingly refusing to pay for it.
- Posted 205 days ago
I must not fail: Free-to-play Design Rule 12
Free-to-play games are all about success. That does not mean that players can’t have to use skill (see Free-to-play Design, rule 4: Complexity in layers). It does mean that they get rewarded for just turning up.
- Posted 212 days ago
Have pizzazz, not polish: Free-to-play Design Rule 10
Pizzazz is not about looking pretty (well, OK, it is). It is not about making the game’s graphic designer think he or she is cool. It’s about rewarding players for doing the things that matter to them...
- Posted 226 days ago
Gamesbrief at the Game Design Conference
I'll be speaking at the Game Design Conference in San Francisco on Monday next week, giving a Lightning session on the Gamesbrief Free to Play Spreadsheet. I'll be livetweeting the whole day from @rupazero.
- Posted 252 days ago