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  • Stick two googly-eyes to your TV set. When they line-up with someone's face on-screen, drink.
    Games and WTF? Your guide to putting games in any situation

    As games’ relevance and acceptability grows, so do the number of places they pop up and the range of businesses and institutions that try to take advantage of their unique strengths.

    • Posted 7 months ago
    • 0
  • poster-post
    The Pyramid of Free-to-Play game design

    I have been consulting on free-to-play game design since 2008. Over that time, platforms have ebbed and flowed. PC downloadable games, browser games, social games, mobile games and tablet games have all had their time in their...

    • Posted 7 months ago
    • 2
  • poster-post
    Pyramid and Funnel: modelling your game and your business

    Today I’m excited to announce that we’re launching our first ever poster. We’re using the poster to talk about a new model of free-to-play game design: the pyramid. It’s a model that we hope will transform the...

    • Posted 8 months ago
    • 5
  • frozen synapse
    Why Frozen Synapse costs money

    I believe free-to-play in core games works at a massive scale with a well known franchise; if you’re at the stage where you can viably consider it you’re probably doing pretty well for yourself anyway.

    • Posted 11 months ago
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  • Managing a Free-to-Play Product: a Publisher’s Perspective

    Nicholas asked me to write an article on the perspective of managing Free to Play titles as a publisher, rather than a developer, so here are some of the things I have learned from my time overseeing...

    • Posted 1 year ago
    • 2
  • Game Development never ends: Free to play design rule 15

    A game is never done. The hardest part of making a free-to-play game is finding an engaged audience for your experience. Once you have got those customers, keep offering them more. Use metrics, creative leaps, intuition and...

    • Posted 1 year ago
    • 3
  • Sell emotion, not content: Free-to-play Design Rule 13

    Selling content is what content creators do, right? Not any more. Now that digital distribution has made it incredibly cheap to share content on the web, consumers are increasingly refusing to pay for it.

    • Posted 1 year ago
    • 2