Andrew Smith of Spilt Milk Studios (and the associated developer diaries on GAMESbrief) has written a great piece on indie PR and marketing on Gamasutra. His summary: Be nice. Market to the platform holder, as well as...

I wrote a post about why episodic gaming doesn’t work, and got many comments back about how my logic (that you lose a large percentage of your audience between episodes) is flawed. I saw this fascinating chart on...

Traditional media businesses are all about volume. Every customer pays the same amount, so the only variable that matters is how many customers you have. In the online world, every customer is different. They can pay anything...

This post was originally published as part of a regular series on gamasutra The last two weeks have been characterized by increasingly strident escalations of the debate on the merits of free-to-play. After months of feeling that...

Freemium or free-to-play have been the business model buzzwords in games for the last two years. We've begun to move from the kneejerk reactions ("they're not even games", "people who play them are stupid") to an emerging...

Undercroft is just one example of a game that is free, with no expectation that it will generate any direct revenue at all. It is a good game with relatively high production values. If you are charging...

Last week, I wrote a post about the sneering attitudes core gamers have towards social games. The genesis of the post was a deeply-prejudiced article in the SF Weekly about Zynga’s business ethics. I didn’t take issue...