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Be Honest, Be Nice: Marketing And PR For Indie Developers
Andrew Smith of Spilt Milk Studios (and the associated developer diaries on GAMESbrief) has written a great piece on indie PR and marketing on Gamasutra. His summary: Be nice. Market to the platform holder, as well as...
- Posted 517 days ago
How many people finish a game
I wrote a post about why episodic gaming doesn’t work, and got many comments back about how my logic (that you lose a large percentage of your audience between episodes) is flawed. I saw this fascinating chart on...
- Posted 540 days ago
Who will survive the digital tsunami?
Traditional media businesses are all about volume. Every customer pays the same amount, so the only variable that matters is how many customers you have. In the online world, every customer is different. They can pay anything...
- Posted 550 days ago
Evil or not evil – that’s not the question for free-to-play
This post was originally published as part of a regular series on gamasutra The last two weeks have been characterized by increasingly strident escalations of the debate on the merits of free-to-play. After months of feeling that...
- Posted 564 days ago
Move over Freemium: Paymium is the New Game in Town
Freemium or free-to-play have been the business model buzzwords in games for the last two years. We've begun to move from the kneejerk reactions ("they're not even games", "people who play them are stupid") to an emerging...
- Posted 579 days ago
How do you compete with free?
Undercroft is just one example of a game that is free, with no expectation that it will generate any direct revenue at all. It is a good game with relatively high production values. If you are charging...
- Posted 600 days ago
“You aren’t a gamer until you’ve had your first X vs Y sneerfest, for fun or profit”
Last week, I wrote a post about the sneering attitudes core gamers have towards social games. The genesis of the post was a deeply-prejudiced article in the SF Weekly about Zynga’s business ethics. I didn’t take issue...
- Posted 981 days ago