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  • Are you underestimating the value of your virtual goods? #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: carry out price tests to see if you’re undercharging for top-tier items. For a...

    • Posted 5 months ago
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    Can free-to-play stop video games from being like golf?

    Some thoughts from Deputy Editor Zoya Street on business models and values. In a recent PBS game show episode, host Jamin Warren makes a provocative argument in favour of free-to-play. He suggests that even hardcore gamers would...

    • Posted 5 months ago
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    How Pocket Starships builds retention

    Deputy Editor Zoya Street recently spoke with Lars Koschin of Spectacle Games, developer of Free-to-Play mobile MMO Pocket Starships, to understand how they design games to hit the elusive ‘midcore’ sweet spot. Mid-core is a much-loved buzzword...

    • Posted 6 months ago
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    How Hearthstone gets loot

    This is a guest post from Mark Sorrell Hands up who wants an exhaustive and in-depth look at the pricing model employed by Blizzard’s card-battling behemoth, Hearthstone? Yay! I knew you’d be into it! Hold on to...

    • Posted 6 months ago
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  • Don’t release a 99c game #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: go free or go expensive, but don’t cap your ARPPU at $0.99. For a...

    • Posted 6 months ago
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  • Why you shouldn’t be surprised that only 2.2 per cent of F2P players spend money

    I was recently interviewed by Eurogamer about Swrve’s revelation that only 2.2 per cent of F2P gamers spend any money. I had thought it was going to be a piece with lots of contributors, but I guess...

    • Posted 6 months ago
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  • Free should mean free #f2ptoolbox

        The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: free-to-play games should really be free, with no catch or take-backsies. For...

    • Posted 7 months ago
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