- ARPDAUPosted 287 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 328 days ago
- Your quick guide to metricsPosted 380 days ago
An indie perspective on the F2P vs. premium dilemma
Should I go Free-to-Play (F2P)? It’s a simple question but the answer may be more complicated.
- Posted 138 days ago
[Gamesbriefers] Will 2013 be the year of disillusionment for mobile?
In 2012, both F2P and mobile gaming did amazingly well, until pretty well everyone would admit that they have their upsides and are here to stay. Legions of ex-console developers have dived into mobile. How much of a...
- Posted 156 days ago
Sell emotion, not content: Free-to-play Design Rule 13
Selling content is what content creators do, right? Not any more. Now that digital distribution has made it incredibly cheap to share content on the web, consumers are increasingly refusing to pay for it.
- Posted 231 days ago
I must not fail: Free-to-play Design Rule 12
Free-to-play games are all about success. That does not mean that players can’t have to use skill (see Free-to-play Design, rule 4: Complexity in layers). It does mean that they get rewarded for just turning up.
- Posted 239 days ago
Kill the tutorial: Free-to-play Design Rule 11
In those first few minutes, you have to convince me, body and soul, that this is game is worth investing my precious time in. You get one shot at it. Make it a good shot.
- Posted 245 days ago
[Video] Creativity, sharing and coping with failure
Nicholas was a keynote speaker at Shareplay in Denmark this week. In this video interview, he talks about why the games industry is so exciting to him from a business perspective: it's a creative industry, a collaborative...
- Posted 247 days ago
Have pizzazz, not polish: Free-to-play Design Rule 10
Pizzazz is not about looking pretty (well, OK, it is). It is not about making the game’s graphic designer think he or she is cool. It’s about rewarding players for doing the things that matter to them...
- Posted 253 days ago