- ARPDAUPosted 259 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 301 days ago
- Your quick guide to metricsPosted 353 days ago
What is the download pattern of a freemium (or paymium) game?
A friend of mine has asked me how I would expect the downloads of a freemium game to be spread over the first year after launch. As you can probably tell from the question, he is trying...
- Posted 223 days ago
ARPPU in freemium games
Most media people think in terms of normal distributions. If the price of a game “averages” £15 over its lifetime, total revenue = number of units sold x average price. The entire industry therefore fixates on number...
- Posted 547 days ago
Top Down vs. Bottom Up Forecasting (Bootstrapping a Game Studio)
Bottom up means you start with your situation and capabilities -- pretty small numbers, I bet -- and work upwards to hopefully a decent number. You might look at all the options you have to drive views...
- Posted 548 days ago
Whales, Dolphins and Minnows – the beating heart of a free-to-play game
The secret to a free-to-play game is not volume. It is not about getting millions of users and relying on only a tiny percentage of that enormous volume to cover your costs. It is about understanding the power-law....
- Posted 554 days ago