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[Gamesbriefers] Are sexist ad campaigns an inevitable result of A/B testing?
Quick note: the image to the right is a genderswapped parody produced by staff at free-to-play game studio Meteor. The story behind it is amazing. You should go read it at the Hawkeye Initiative. Question: I wrote...
- Posted 8 months ago
[Gamesbriefers] Can you get the immersion of console games on mobile platforms?
Question: We still hear people saying that the only way to get a truly immersive experience is on a large screen that dominates your living room with a controller in your hand. Is that true? Can you...
- Posted 9 months ago
[Gamesbriefers] Are there some markets that just don’t ‘get’ free to play?
I will shortly be writing a piece for MCV, the UK games industry magazine that is heavily read by retailers, about free-to-play. I was told that the journalists at MCV are often told that the UK just...
- Posted 1 year ago
[Gamesbriefers] Should there be an upper limit on IAP spending?
In the GAMESbrief rules, I propose that developers should make sure that customers can spend at least $100 in a game, mainly because to designers who are new to free-to-play, this seems like a staggeringly high amount....
- Posted 2 years ago