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  • [Gamesbriefers] Is the energy mechanic over?

    Is energy over? Zynga uses energy as a monetisation method, and as a result, many players now see energy as a cynical money-grabbing ploy that typifies the cynical exploitation endemic in free-to-play games. Yet Boss Alien, the...

    • Posted 2 years ago
    • 4
  • Zynga and Rovio: the numbers [infographic]

    This great infographic puts the numbers on Zynga and Rovio side by side. With Rovio planning an IPO next year, it is doomed to the same crisis as Zynga? Can Zynga even hope to emulate Rovio's success...

    • Posted 2 years ago
    • 1
  • The future of freemium is no casual matter

    If you've been to a games industry conference over the last couple of years, you have probably heard some guy in a hat at the back of the room shout "You should have gone Freemium!" That was...

    • Posted 2 years ago
    • 1
  • farmville
    Games meet daytime TV – Farmville is the early days of the evolution of games from “film” to “television”

    The games industry is changing. And the change is every bit as seismic as the emergence of television in the late 1940s was for film. Why is there so much hatred of Farmville amongst games developers? This...

    • Posted 4 years ago
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  • The perils of a global audience

    I don’t care about the SuperBowl. I struggle to care about soccer. I definitely have zero interest – none at all, not one iota – in American Football. Which causes a problem for Zynga. They’ve just sent...

    • Posted 5 years ago
    • 2
  • Six secrets of Farmville’s success – and 33 million people agree

    Farmville may be the fastest growing Facebook game ever. It was only released in July and in August, over 33 million people played it. What’s the secret of its success? Sponsored link: Learn inside secrets for Farmville...

    • Posted 5 years ago
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