- ARPDAUPosted 254 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 296 days ago
- Your quick guide to metricsPosted 348 days ago
How many users do you need to test a Facebook app?
At the Social Games Summit last week, Owen O’Donoghue of Facebook was asked how many users do you need to test your game before you start spending money on marketing it. His answer:
- Posted 180 days ago
Zynga and Rovio: the numbers [infographic]
This great infographic puts the numbers on Zynga and Rovio side by side. With Rovio planning an IPO next year, it is doomed to the same crisis as Zynga? Can Zynga even hope to emulate Rovio's success...
- Posted 200 days ago
The Reason why Facebook is overvalued
Is Facebook overvalued? That's a question bothering a lot of people as they try to work out whether to invest in the stock or not, whether social networking is a fad, and what the next disruptive technology...
- Posted 256 days ago
Why we abandoned Facebook and went mobile: part 2
Clearly an indie developer needs a mobile strategy to survive or thrive. In my last article, I argued Facebook was dead to indie gamers and the new frontier is mobile games. We believe this so strongly at...
- Posted 270 days ago
Why we abandoned Facebook and went mobile: part 1
When Alex Welch, founder of Photobucket, and I started Slime Sandwich, Club Penguin was reportedly worth $700M and I’d just received a cute little sheep on Facebook. Looking to launch an online game, we knew F2P would...
- Posted 277 days ago
Zynga’s share price collapses as status as "Facebook proxy" disappears
Zynga's shares have fallen by 11.4% in the fast few minutes since Facebook started trading in the US. I'm kicking myself for not seeing this coming.
- Posted 365 days ago
Using social networks to build a tribe
The golden rule for social marketers is “Go where your customers are.” It’s no longer cost effective to drag them to you - you need to go to them.
- Posted 450 days ago