At the Social Games Summit last week, Owen O’Donoghue of Facebook was asked how many users do you need to test your game before you start spending money on marketing it. His answer:

This great infographic puts the numbers on Zynga and Rovio side by side. With Rovio planning an IPO next year, it is doomed to the same crisis as Zynga? Can Zynga even hope to emulate Rovio's success...

Is Facebook overvalued? That's a question bothering a lot of people as they try to work out whether to invest in the stock or not, whether social networking is a fad, and what the next disruptive technology...

Clearly an indie developer needs a mobile strategy to survive or thrive. In my last article, I argued Facebook was dead to indie gamers and the new frontier is mobile games. We believe this so strongly at...

When Alex Welch, founder of Photobucket, and I started Slime Sandwich, Club Penguin was reportedly worth $700M and I’d just received a cute little sheep on Facebook. Looking to launch an online game, we knew F2P would...

Zynga's shares have fallen by 11.4% in the fast few minutes since Facebook started trading in the US. I'm kicking myself for not seeing this coming.

The golden rule for social marketers is “Go where your customers are.” It’s no longer cost effective to drag them to you - you need to go to them.