Acquisition, retention and monetisation dominate discussions about free-to-play gaming, and Login conference 2012 was no exception.

I recently gave a talk at the Social Games Summit in Berlin about metrics in free-to-play games. Basicually, it's a quick-start guide to using the online games spreadsheet to start tracking your games' success and figuring out...

Nicholas will be speaking at Games For TV, an event co-organised by Games for Brands and C21 Media. Learn how to enhance the value of your intellectual property by working with traditional media, and how to drive...

Andrew Smith of Spilt Milk Studios (and the associated developer diaries on GAMESbrief) has written a great piece on indie PR and marketing on Gamasutra. His summary: Be nice. Market to the platform holder, as well as...

I’ve been a little bit mad. I’ve agreed to ten conference talks in the next five weeks. The good news is that if you follow GAMESbrief and like what I say, you have a pretty good chance...

I’m running another of my masterclasses on How to Make Money from Social Games on 13th October in Central London. If you enjoy GAMESbrief, it’s a chance to meet the man behind it (that’ll be me) and...

This week’s question is really entitled “What are the most common mistakes in a business plan?”, but Nic provided a succinct way of thinking about his answers, and I decided to quote that in the headline above.