- ARPDAUPosted 254 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 296 days ago
- Your quick guide to metricsPosted 348 days ago
ARMing yourself at Login 2012
Acquisition, retention and monetisation dominate discussions about free-to-play gaming, and Login conference 2012 was no exception.
- Posted 226 days ago
Your quick guide to metrics
I recently gave a talk at the Social Games Summit in Berlin about metrics in free-to-play games. Basicually, it's a quick-start guide to using the online games spreadsheet to start tracking your games' success and figuring out...
- Posted 348 days ago
Games for TV
Nicholas will be speaking at Games For TV, an event co-organised by Games for Brands and C21 Media. Learn how to enhance the value of your intellectual property by working with traditional media, and how to drive...
- Posted 451 days ago
Be Honest, Be Nice: Marketing And PR For Indie Developers
Andrew Smith of Spilt Milk Studios (and the associated developer diaries on GAMESbrief) has written a great piece on indie PR and marketing on Gamasutra. His summary: Be nice. Market to the platform holder, as well as...
- Posted 514 days ago
10 conference talks in 5 weeks – come join my gruelling schedule
I’ve been a little bit mad. I’ve agreed to ten conference talks in the next five weeks. The good news is that if you follow GAMESbrief and like what I say, you have a pretty good chance...
- Posted 556 days ago
How to Make Money from Social Games–Book before 21st September to save over £100
I’m running another of my masterclasses on How to Make Money from Social Games on 13th October in Central London. If you enjoy GAMESbrief, it’s a chance to meet the man behind it (that’ll be me) and...
- Posted 613 days ago
50 questions: “Creating a business plan is not about bullshitting a document”
This week’s question is really entitled “What are the most common mistakes in a business plan?”, but Nic provided a succinct way of thinking about his answers, and I decided to quote that in the headline above.
- Posted 642 days ago