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  • Spend like the world is watching #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: give high-spenders an audience of admirers. For a full explanation, see the complete book: available...

    • Posted 2 months ago
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  • Toolbox-Square
    The returning god: don’t make me tidy my room when I come back

    Regardless of what platform it’s on, clicking on a game icon should make me feel good.

    • Posted 6 months ago
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    The Pyramid of Free-to-Play game design

    I have been consulting on free-to-play game design since 2008. Over that time, platforms have ebbed and flowed. PC downloadable games, browser games, social games, mobile games and tablet games have all had their time in their...

    • Posted 11 months ago
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  • “Your problem is that you are afraid of being punched in the face”

    This was the borderline inappropriate comment that I made to a game designer at a client recently. The fact that the game designer was female didn’t exactly help my case. Yet this is the single biggest problem...

    • Posted 1 year ago
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    Yesterday, I did something for the first time since I was 13

    I fired up GameMaker and started to make a game. Actually, that’s a bit of an overstatement. I’m older now, and realise the value of following tutorials to save time later, so I’m just following the initial...

    • Posted 1 year ago
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  • Don’t be these guys

    Super Monster Bros by Adventure Time Pocket Free is no longer available on the AppStore. This video from IGN shows why.   If you are going to make F2P games, don’t be like Adventure Time Pocket Free....

    • Posted 1 year ago
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  • FTL FTP on iOS

    Memo To: Justin, Matt, cc: Tom From: Nicholas Subject: FTL on the iPad Given the success of FTL on Steam and how well it is designed to be a marvellous free-to-play game on iPad, I have taken...

    • Posted 2 years ago
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