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  • ARPDAUPosted 261 days ago
  • What’s an impressive conversion rate? And other stats updatesPosted 303 days ago
  • Your quick guide to metricsPosted 355 days ago
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  • Don’t be these guys

    Super Monster Bros by Adventure Time Pocket Free is no longer available on the AppStore. This video from IGN shows why.   If you are going to make F2P games, don’t be like Adventure Time Pocket Free....

    • Posted 18 days ago
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  • FTL FTP on iOS

    Memo To: Justin, Matt, cc: Tom From: Nicholas Subject: FTL on the iPad Given the success of FTL on Steam and how well it is designed to be a marvellous free-to-play game on iPad, I have taken...

    • Posted 115 days ago
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  • Managing a Free-to-Play Product: a Publisher’s Perspective

    Nicholas asked me to write an article on the perspective of managing Free to Play titles as a publisher, rather than a developer, so here are some of the things I have learned from my time overseeing...

    • Posted 172 days ago
    • 2
  • 5 reasons why XCom is the perfect F2P game

    Game designer Adam Russell posted a short piece on a his personal blog entitled XCOM Should Have Been Free to Play. The howls of protest reverberating across my Twitter stream were deafening. Some of the milder ones:...

    • Posted 197 days ago
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  • F2P Design Rules–only $2.99/£1.74

    We announced the F2P Design Rules were published on Amazon yesterday. Some people have asked if the price was really as low as $2.99/£1.74 and why we weren’t shouting about the low price in our original post....

    • Posted 218 days ago
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  • Three words – just three little words – that will save your game

    I have started doing a new exercise with many of my consulting clients. I call it “three little words”. The idea is to find the three words that encapsulate the “feel” of your game. It’s not quite the...

    • Posted 233 days ago
    • 2