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  • The no-brainer first dollar: Free-to-play Design Rule 8

    For a player, the decision to spend for the first time is a momentous one. The game they are playing will move from being a free game to being a paid-for game. You need to think hard...

    • Posted 2 years ago
    • 2
  • Be Free-to-Play forever: Free-to-play Design, rule 7

    The primary advantage that freemium offers over premium is a low barrier to entry. Not just low but zero, in price at least. As Dan Ariely has shown in Predictably Irrational (and I will write up soon), we...

    • Posted 2 years ago
    • 2
  • Be Generous: Free-to-play Design, rule 6

    Being generous is ideological with me. I believe that if you are generous to your players, they will be generous to you. Call it Karma. Call it goodwill. Call it what you will, I believe that there is...

    • Posted 2 years ago
    • 7
  • Being Evergreen – The importance of never ending: Free-to-play Design, rule 5

    An evergreen game never reaches the point where the play can’t carry on if they wanted to. A game that is predominantly driven by narrative or by the experience will always be harder to turn into a...

    • Posted 2 years ago
    • 6
  • Complexity in layers: Free-to-play Design, rule 4

    The most successful free-to-play games don’t punish their players. Everyone makes progress, just by turning up. But a dedicated player, who keeps trying to learn and improve, is rewarded with increased complexity. Make sure you build complexity in...

    • Posted 2 years ago
    • 3
  • Come for a minute, stay for an hour: Free-to-play design, rule 3

    You need to make players feel that they can “just pop in for a quick go”. Then you need to lock them in for much longer. As game designers have been doing with traditional games for years.

    • Posted 2 years ago
    • 0
  • Free-to-play Design, Rule 2: The Starbucks test

    This is a critical consideration for any game being designed for a smartphone or tablet. If your free-to-play game is in the browser or on the console, it may be less crucial, but “short loops” remain key...

    • Posted 2 years ago
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