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Managing a Free-to-Play Product: a Publisher’s Perspective
Nicholas asked me to write an article on the perspective of managing Free to Play titles as a publisher, rather than a developer, so here are some of the things I have learned from my time overseeing...
- Posted 169 days ago
How many users do you need to test a Facebook app?
At the Social Games Summit last week, Owen O’Donoghue of Facebook was asked how many users do you need to test your game before you start spending money on marketing it. His answer:
- Posted 184 days ago
Of Mice and Metrics
Perhaps the most important question to ask before performing a data analysis of your game is “What do I want to know?” In this guest post, Joost van Dreunen of Super Data Research tells you what you...
- Posted 764 days ago
PC advertising revenues already $800 million, say PC Gaming Alliance
The PC Gaming Alliance has published a report saying that the PC is the biggest platform in the world, worth almost $11 billion. Well, they would, wouldn’t they. Nevertheless the report, commisioned by the organisation that was...
- Posted 1520 days ago