- ARPDAUPosted 260 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 302 days ago
- Your quick guide to metricsPosted 354 days ago
How bad is the discovery problem?
As the marketplace for mobile and casual games has become larger and ever more crowded, it has become increasingly difficult for publishers and developers to get their games noticed and overcome a growing discovery problem
- Posted 4 hours ago
ARMing yourself at Login 2012
Acquisition, retention and monetisation dominate discussions about free-to-play gaming, and Login conference 2012 was no exception.
- Posted 232 days ago
CPA hits all-time high
Fiksu's Cost Per Loyal User Index, a measure of how much it costs to acquire a customer who will open a mobile app three times or more, rose to an all-time high last December at $1.81.
- Posted 478 days ago
If it costs you $1 to acquire a customer, how can you make money charging $0.99 for a game
If your customer acquisition cost is $1, you can't make money charging $0.99 for your game. The key is to change your thinking. Think of your game as the top of your sales funnel, not the bottom.
- Posted 686 days ago
How much does it cost to acquire a Facebook customer?
Customer acquisition is one of the biggest challenges on Facebook. Since Facebook shut down the flow of viral customers (or, as some call it, stopped the wall spam), companies have had to spend significant money on acquiring...
- Posted 746 days ago
Gambling companies get big on gaming
The news that 888 Corporation has spent up to $48 million on gaming company Mytopia is, at one level, no surprise. It’s all about CPA Gambling companies are experts at two things: customer acquisition and understanding legislation....
- Posted 1073 days ago