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    How Bad is the Discovery Problem?

    As the marketplace for mobile and casual games has become larger and ever more crowded, it has become increasingly difficult for publishers and developers to get their games noticed and overcome a growing discovery problem

    • Posted 2 years ago
    • 5
  • ARMing yourself at Login 2012

    Acquisition, retention and monetisation dominate discussions about free-to-play gaming, and Login conference 2012 was no exception.

    • Posted 2 years ago
    • 0
  • CPA hits all-time high

    Fiksu's Cost Per Loyal User Index, a measure of how much it costs to acquire a customer who will open a mobile app three times or more, rose to an all-time high last December at $1.81.

    • Posted 3 years ago
    • 0
  • If it costs you $1 to acquire a customer, how can you make money charging $0.99 for a game

    If your customer acquisition cost is $1, you can't make money charging $0.99 for your game. The key is to change your thinking. Think of your game as the top of your sales funnel, not the bottom.

    • Posted 3 years ago
    • 2
  • How much does it cost to acquire a Facebook customer?

    Customer acquisition is one of the biggest challenges on Facebook. Since Facebook shut down the flow of viral customers (or, as some call it, stopped the wall spam), companies have had to spend significant money on acquiring...

    • Posted 4 years ago
    • 5
  • Gambling companies get big on gaming

    The news that 888 Corporation has spent up to $48 million on gaming company Mytopia is, at one level, no surprise. It’s all about CPA Gambling companies are experts at two things: customer acquisition and understanding legislation....

    • Posted 4 years ago
    • 0