- ARPDAUPosted 257 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 299 days ago
- Your quick guide to metricsPosted 351 days ago
How much should I spend on acquisition? And other new benchmarks
How much should I be spending on acquisition? This is the page where we will collect benchmarks for advertising spending.
- Posted 354 days ago
Taptitude – a Windows Phone Success Story
FourBros Studio began developing Taptitude early in 2011. This article is going to look back over the last year as the game has evolved to see how far we've come and how we got here. ...
- Posted 371 days ago
How to make $3,000 per day from advertising in your free-to-play game
At Kiloo, we’ve been experimenting with mobile ad networks since we first launched Whac-a-Mole on iOS in 2009. We use advertising as a secondary monetising tool in both Frisbee® Forever and Bullet Time HD, and are constantly but...
- Posted 417 days ago
Five reasons why you shouldn’t use Ads in your free game
I am not a believer in the ad-supported business model. Too many people (mainly those working in traditional media) believe that free=ad-supported. This is flawed, and wrong, and dangerous for your business. Here are my five reasons why...
- Posted 427 days ago
$140 CPM for ad-sponsored games. That’s pretty aggressive.
Wild Tangent CEO Alex St. John declared at a recent conference that in-game advertising is dead. Long live in-game advertising.
- Posted 1819 days ago